Ad Tech


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    Courtesy of Walmart

    Omnicom banks on Walmart, Instacart in latest commerce expansion

    The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

    By June 27, 2022
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    PeopleImages via Getty Images

    Why NBCUniversal is adding emotion to its measurement framework

    Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

    By June 23, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Courtesy of Wendy's

    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By June 21, 2022
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    Courtesy of Walmart

    Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

    The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

    By June 17, 2022
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    Courtesy of Spotify

    Spotify teams with IAS to improve podcast brand safety

    The initiative comes the same week that the audio streaming platform created a Safety Advisory Council to make recommendations on content policies.

    By June 16, 2022
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    Justin Sullivan via Getty Images

    Toyota cuts carbon footprint of digital ads via tech tie-up

    Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

    By June 13, 2022
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    iStock / Whimn

    Sponsored by Cvent

    Overcoming uncertainty in your event marketing channel

    How to strategically maximize your event channel and take advantage of events in your marketing mix.

    June 13, 2022
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    Courtesy of Apple

    Apple's iOS 16 offers mixed blessings for marketers

    Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall. 

    By June 9, 2022
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    Ore Huiying via Getty Images

    How Netflix's potential acquisition of Roku would affect CTV advertising

    While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.

    By Updated June 14, 2022
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    Courtesy of Catalina

    Catalina, Volta energize DOOH partnership around EV charging stations

    Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.

    By June 8, 2022
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    Dollar General upgrades retail media network, emphasizing rural customers

    The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

    By June 8, 2022
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    Patrick Lux via Getty Images

    SMI acquired by PE firm as advertisers demand data-driven insights

    SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

    By June 6, 2022
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    Mario Tama via Getty Images

    TikTok helps brands manage cross-platform campaigns with new partners

    Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.

    By June 2, 2022
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    roshinio via Getty Images

    Google aims for more immersive ads and better AI optimization

    The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space. 

    By June 2, 2022
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    Courtesy of Marriott International, Inc.
    Deep Dive

    Why the media network craze is just getting started

    Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

    By Updated May 31, 2022
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By May 25, 2022
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    Courtesy of Albertsons
    Q&A

    Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

    Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

    By Jeff Wells • May 25, 2022
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    Permission granted by Maersk

    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By May 23, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

    By May 19, 2022
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    Courtesy of Walmart

    Walmart's ad business grows 30% despite broader slowdown

    Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

    By May 18, 2022
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    Justin Sullivan via Getty Images

    Marriott launches hospitality industry's first media network

    Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

    By May 16, 2022
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    iStock/SamuelBrownNG

    Sponsored by Cvent

    Tips for ticketing and pricing your virtual, hybrid and in-person events

    Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

    May 16, 2022
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    Courtesy of Roku

    How streaming TV platforms upped their games at the NewFronts

    Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux.

    By May 9, 2022
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    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By May 5, 2022
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    Retrieved from Amazon on May 03, 2022

    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    By Updated May 4, 2022