DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

By Aaron Baar • July 2, 2025

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

By Michael Brady • July 2, 2025

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

IAB standardizes gaming campaign measurement with new framework

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

By Jessica Deyo • June 30, 2025

Amazon, Roku address CTV advertising reach and efficiency in new deal

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

By Peter Adams • June 18, 2025

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

By Chris Kelly • June 17, 2025

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

By Peter Adams • June 16, 2025

The importance of quality third-party data in AI-driven personalization

AI needs fuel - why high-quality third-party data is key to smarter, real-time personalization.

By Marc Fanelli, SVP, Global Digital Audiences & Operations at Dun & Bradstreet • June 16, 2025

Can Acxiom and Snowflake break the data black box where others failed?

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

By Chris Kelly • June 15, 2025

Sharpie, Rubbermaid marketer partners with Adobe around generative AI

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.

By Chris Kelly • June 12, 2025

TikTok leans on AI, search in bid to advertisers at annual summit

The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

By Aaron Baar • June 5, 2025

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

By Andrew Hutchinson • June 2, 2025

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

By Aaron Baar • May 27, 2025

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

By Peter Adams • May 22, 2025

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales. 

By Aaron Baar • May 19, 2025

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

By Peter Adams • May 19, 2025

Why attention metrics matter in DOOH advertising

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional OOH and online video.

May 19, 2025

Expedia brings generative AI trip-planning tool to Instagram

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

By Aaron Baar • May 15, 2025

Netflix hones pitch to brands with richer data, personalization tools

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

By Peter Adams • May 15, 2025

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.

By Chris Kelly • May 14, 2025

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

By Chris Kelly • May 13, 2025

PubMatic brings generative AI to media buying platform

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

By Aaron Baar • May 12, 2025

Rewiring marketing mindsets for the generative AI revolution

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

May 12, 2025

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

By Aaron Baar • May 8, 2025

Tubi pitches products, partnerships designed for specific ad verticals

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

By Chris Kelly • May 7, 2025

Google adds retail media data to YouTube ads, beefing up pitch to brands

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.

By Peter Adams • May 6, 2025