Ad Tech
-
Mobile’s influence on digital commerce soars, study finds
Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.
By Aaron Baar • Feb. 2, 2023 -
ChatGPT might change advertising — but it won’t revolutionize it
Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.
By Chris Kelly • Jan. 31, 2023 -
Trendline
What you need to know about data in marketing
The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Many brands are ‘reluctant buyers’ of ads on retail media networks
While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.
By Jessica Deyo • Jan. 31, 2023 -
Agencies, consultancies step up metaverse investment, experiments
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
By Chris Kelly • Jan. 30, 2023 -
Deep Dive
Has TV ad measurement’s day of reckoning finally arrived?
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
By Chris Kelly • Jan. 30, 2023 -
Blockchain, metaverse continue to command CMO interest despite snags
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
By Peter Adams • Jan. 26, 2023 -
Unilever first to test Disney’s identity integration with Trade Desk
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
By Chris Kelly • Jan. 26, 2023 -
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
By Chris Kelly • Updated Jan. 25, 2023 -
Data clean room craze raises new questions about access, interoperability
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
By Peter Adams • Jan. 24, 2023 -
P&G touts big savings from fabric care in-housing strategy
Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.
By Peter Adams • Jan. 23, 2023 -
Retrieved from Apple on January 19, 2023
Apple launches Business Connect, names partners as advertising ambitions intensify
The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.
By Aaron Baar • Jan. 19, 2023 -
Deep Dive
9 marketing trends to watch as 2023 tests transformation bets
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023 -
Deep Dive
C-store chains are betting on retail media in 2023. But at what cost?
On the heels of 7-Eleven announcing its first venture into the space, retail media promises to bring new growth and opportunities — as well as challenges — for c-stores.
By Brett Dworski • Jan. 13, 2023 -
Meta adds additional ad targeting restrictions for teen users
Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
By Aaron Baar • Jan. 12, 2023 -
Lowe’s in-houses retail media operations in efficiency play
The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.
By Peter Adams • Jan. 12, 2023 -
Retrieved from Unsplash on July 22, 2021
NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.
By Chris Kelly • Jan. 9, 2023 -
Sponsored by Grammarly Business
Predictions: How leaders will adapt to change to drive marketing performance in 2023
Explore how organizations are leveraging technology and AI to bear the challenges of the moment.
By Dorian Stone • Jan. 9, 2023 -
Albertsons pilots Pinterest’s LiveRamp-supported clean room
Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.
By Sara Karlovitch • Jan. 6, 2023 -
Consumer support for ads in streaming services remains solid, study finds
Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.
By Jessica Deyo • Dec. 20, 2022 -
Sponsored by Grammarly Business
Tone is business-critical in 2023: Why static brand guidelines won’t work
AI-powered communication assistance is one way brands can meet evolving customer expectations with authentic communication and scalable solutions.
Dec. 12, 2022 -
Heineken tests attention-based metrics to track sponsorship success
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.
By Peter Adams • Updated Dec. 8, 2022 -
Hotel brands boost revenue after harnessing first-party data, report finds
With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.
By Aaron Baar • Dec. 5, 2022 -
Disney Advertising enhances clean room capabilities with VideoAmp partnership
Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.
By Aaron Baar • Dec. 5, 2022 -
Live shopping comes to select NYC holiday window displays
Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.
By Aaron Baar • Nov. 28, 2022 -
Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem
Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.
By Peter Adams • Nov. 16, 2022