Ad Tech

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    Courtesy of Tubi

    Fox’s Tubi boosts AVOD offering with planning, measurement deals

    Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

    By March 27, 2023
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    Chris J Ratcliffe / Stringer via Getty Images

    Gap pumps brakes on retail media unit

    The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

    By March 23, 2023
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Customers enter a Walmart store in San Leandro, California.
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    Justin Sullivan via Getty Images

    Walmart ramps up CTV ambitions with Innovid

    Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

    By March 21, 2023
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    Pascal Le Segretain via Getty Images

    Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

    The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

    By March 20, 2023
  • Analyst working with Business Analytics and Data Management System on computer to make report with KPI and metrics connected to database.
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    NicoElNino via Getty Images

    Third-party data remains key even as cookieless world approaches

    A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

    By Aaron Baar • March 20, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By March 16, 2023
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    Sompong Lekhawattana via Getty Images

    Top trade bodies to revise terms and conditions of internet advertising

    Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

    By March 16, 2023
  • ASOS logo on a rack of clothing
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    Gonzalo Marroquin via Getty Images

    Asos enlists Criteo to scale retail media network, support ad sales

    A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

    By March 15, 2023
  • Employees stand outside of the shuttered Silicon Valley Bank (SVB) headquarters on March 10, 2023 in Santa Clara, California.
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    Justin Sullivan via Getty Images

    How Silicon Valley Bank’s collapse could compound a marketing slowdown

    Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

    By March 14, 2023
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    chaofann via Getty Images

    100 days of frenzied hype around generative AI

    Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

    By March 13, 2023
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    Scott Olson via Getty Images

    Roku, Best Buy promise greater CTV precision through retail media pact

    A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

    By March 10, 2023
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    gorodenkoff via Getty Images

    Audi tests personalized QR codes in streaming ads

    The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

    By Aaron Baar • March 9, 2023
  • Amazon's logo on a smartphone.
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    Edward Smith via Getty Images

    As retail media networks multiply, Amazon stands alone

    A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

    By March 6, 2023
  • Close up of businessman using a laptop with graphs and charts on a laptop computer.
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    courtneyk via Getty Images

    Media agencies sign on as JIC sets cross-platform baseline

    Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

    By March 6, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo

    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Member's Mark products on Sam's Club's app
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    Courtesy of Sam's Club

    Sam’s Club adds retargeted ads to retail media network

    The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

    By March 1, 2023
  • Customers enter a Walmart store in San Leandro, California.
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    Justin Sullivan via Getty Images

    Walmart ad sales hit $2.7B as execs eye greater scale

    Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook.

    By Feb. 22, 2023
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    Ahlers, Marvin. Retrieved from Pixabay.

    What a podcasting industry slowdown means for advertisers

    Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

    By Feb. 21, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images

    Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

    The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

    By Feb. 15, 2023
  • A presentation at NBCU's One23 conference
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    Courtesy of NBCUniversal

    What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

    The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

    By Feb. 13, 2023
  • A signage of Microsoft is seen on March 13, 2020 in New York City.
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    Jeenah Moon via Getty Images

    Microsoft, Google’s AI race points to shifting search power balance

    Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.  

    By Feb. 9, 2023
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    Sitthiphong via Getty Images

    Publicis Groupe’s data and tech bets pay off with strong growth

    “Booming” areas like CTV and retail media dovetail with the holding company’s data personalization and media services, according to its CEO. 

    By Aaron Baar • Feb. 6, 2023
  • Woman shopping for clothes on her iPhone.
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    Adrian Vidal via Getty Images

    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

    By Aaron Baar • Feb. 2, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images

    ChatGPT might change advertising — but it won’t revolutionize it

    Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers.

    By Jan. 31, 2023
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images

    Many brands are ‘reluctant buyers’ of ads on retail media networks

    While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

    By Jan. 31, 2023