Unlocking brand potential with next-generation domain names

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity. 

Sept. 8, 2025

Snap’s new app ad formats aim to lower CPAs, drive reach

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app. 

By Aaron Baar • Sept. 4, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Inside Peach & Lily’s unconventional influencer marketing strategy

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

By Jessica Hammers • Sept. 4, 2025

Jägermeister defends ice-cold shots with arcade-inspired video game

Alongside the brand’s Stag mascot, players of the web-based game must defeat “anti-fun bad guys” looking to impede on a night of drinking. 

By Aaron Baar • Aug. 28, 2025

TikTok spotlights its influence on music culture for global campaign

“See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

By Jessica Hammers • Aug. 28, 2025

Little Caesars dials up NFL marketing with deals, co-branded campaign

The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.

By Jessica Hammers • Aug. 26, 2025

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

By Aaron Baar • Aug. 21, 2025

DoorDash boosts college football marketing with seasonal rewards, events

A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

By Jessica Hammers • Aug. 21, 2025

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

By Jessica Hammers • Aug. 18, 2025

Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

By Aaron Baar • Aug. 14, 2025

Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

By Peter Adams • Aug. 14, 2025

TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

By Jessica Hammers • Aug. 13, 2025

How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

By Jessica Hammers • Aug. 12, 2025

Weber Ranch Vodka debuts AI-powered mobile mixologist

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and personalized guidance.

By Aaron Baar • Aug. 7, 2025

Chipotle turns up the heat on summer marketing with Snapchat

As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion. 

By Aaron Baar • July 31, 2025

Starry ties free soda to hot temps as extreme weather sways marketing

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

By Peter Adams • July 25, 2025

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

By Andrew Hutchinson • July 24, 2025

Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.

By Aaron Baar • July 24, 2025

Taco Bell boosts fan-created mobile orders with free advertising

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.

By Sara Karlovitch • July 24, 2025

Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

By Jessica Hammers • July 24, 2025

Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

By Peter Adams • July 23, 2025

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

By Jessica Hammers • July 23, 2025

JCPenney builds on promising brand push with ‘Back-to-It’ campaign

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

By Chris Kelly • July 21, 2025

Volkswagen accelerates tech transformation with new digital AOR

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

By Peter Adams • July 21, 2025

Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

By Jessica Hammers • July 21, 2025