How Sprite is refreshing its NBA sponsorship with a global focus

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

By Chris Kelly • Oct. 12, 2026

Sociable: Meta introduces new AI-powered tools at Advertising Week

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

By Andrew Hutchinson • Oct. 8, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Espolòn Tequila combats surge pricing with ride-hailing refund program

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.

By Jessica Hammers • Oct. 8, 2026

Southwest turns notifications into rewards in mobile-forward campaign

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

By Sara Karlovitch • Oct. 8, 2026

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

By Peter Adams • Oct. 5, 2026

Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.

By Chris Kelly • Oct. 5, 2026

Discord steps up play for mobile advertisers with rewarded video product

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.

By Sara Karlovitch • Oct. 1, 2026

Sociable: TikTok adds certification tiers for agency partners

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

By Andrew Hutchinson • Oct. 1, 2026

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.

By Jessica Hammers • Oct. 1, 2026

E.l.f. jams to second music album under entertainment marketing arm

“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.

By Jessica Hammers • Sept. 28, 2026

Wayfair ups investment in sports for values-focused brand platform

The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

By Jessica Hammers • Sept. 24, 2026

Inside McDonald’s new marketing model as it enters media network fray

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

By Chris Kelly • Sept. 23, 2026

Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month. 

By Peter Adams • Sept. 18, 2026

Wonderful Pistachios spotlights first NIL roster in social campaign

“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

By Jessica Hammers • Sept. 17, 2026

Meta streamlines creator, brand tie-ups with new marketing hub

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

By Sara Karlovitch • Sept. 17, 2026

Sociable: YouTube expands Watch With to more creators

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

By Andrew Hutchinson • Sept. 10, 2026

Snapchat promises advertisers faster conversions for the holidays

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

By Jessica Hammers • Sept. 10, 2026

Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads

“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.

By Chris Kelly • Sept. 9, 2026

Hoka builds Strava running stats into digital OOH campaign

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative. 

By Jessica Hammers • Sept. 3, 2026

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

By Chris Kelly • Aug. 31, 2026

Snapchat’s bid to simplify mobile marketing measurement goes global

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

By Peter Adams • Aug. 31, 2026

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

By Chris Kelly • Aug. 31, 2026

Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

By Peter Adams • Updated Aug. 27, 2026

Sociable: Meta removes option to exclude ad placements

The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.

By Andrew Hutchinson • Aug. 27, 2026

Sociable: YouTube rolls out improvements for connected TV

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.

By Andrew Hutchinson • Aug. 20, 2026