Mobile: Page 101
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Twitter's ad business stumbles as tech bugs bog down performance
The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.
By Peter Adams • Oct. 24, 2019 -
Goodwill lifts incremental store visits 470% with mobile targeting
The nonprofit's "Bring Good Home" campaign cut costs-per-visit by 79%, according to ad-tech partner AdTheorent.
By Robert Williams • Oct. 24, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Retrieved from Amazon on September 17, 2019
42% of ad spend through Amazon goes to brand awareness, study says
Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.
By Dianna Christe • Oct. 24, 2019 -
Retrieved from Apple on April 04, 2019
Apple Pay surpasses Starbucks as most popular mobile payment app
Proximity mobile payments will more than double to $220 billion by 2023 from $98.9 billion in the U.S. this year, eMarketer estimates.
By Robert Williams • Oct. 24, 2019 -
Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space
Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.
By Robert Williams • Oct. 24, 2019 -
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • Updated Oct. 25, 2019 -
Opinion
Why podcasting is a key 21st century media experience
It's intimate, it's engaging and it scales. Here are six key insights from the Podcast Upfront 2019, according to the IAB's Zoe Soon.
By Zoe Soon • Oct. 24, 2019 -
Ally Financial turns US cities into immersive Monopoly game board
Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.
By Robert Williams • Oct. 23, 2019 -
Study: In-game banner ads have high viewability, but low recall
When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.
By Robert Williams • Oct. 23, 2019 -
Guitar maker Fender strikes chord with new Songs subscription app
Fender aims to boost customer lifetime value while cutting guitar students' 90% first-year abandonment rate.
By Robert Williams • Oct. 23, 2019 -
Snap's ad revenue jumps 50% as Snapchat gains 7M users
CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.
By Robert Williams • Oct. 23, 2019 -
Patrón pops open tequila orders via Instagram Stories ads
It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.
By Peter Adams • Oct. 22, 2019 -
NASA counts down to Artemis lunar mission with crowdsourced selfie sculpture
The space agency urges Instagram and Twitter users to submit selfies to be part of a sculpture inspired by a planned voyage to the moon.
By Robert Williams • Oct. 22, 2019 -
Peter Adams/Marketing Dive
TikTok bans accounts showing Islamic State propaganda videos
Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.
By Robert Williams • Oct. 22, 2019 -
Twitch taps top Zynga marketing exec Doug Scott as CMO
Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.
By Robert Williams • Oct. 22, 2019 -
IAB: US digital ad growth rate slowed during the 1st half of 2019
A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.
By Barry Levine • Oct. 22, 2019 -
Adobe aims to inspire creatives with new Alexa voice app
By saying, "Hey Alexa, open the Adobe Inspiration Engine," users can hear inspirational quotes from creative professionals and do guided exercises.
By Robert Williams • Oct. 22, 2019 -
Facebook advertisers boost video budgets 24%, study finds
Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.
By Robert Williams • Oct. 21, 2019 -
Retrieved from Ebay on October 21, 2019
EBay expands 'holiday creep' campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.
By Robert Williams • Oct. 21, 2019 -
Kik messaging app avoids shutdown with MediaLab takeover
MediaLab plans to sell advertising in the app while making investments to improve the user experience.
By Robert Williams • Oct. 21, 2019 -
Snapchat pilots dynamic ads to broaden marketer appeal
Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.
By Robert Williams • Oct. 18, 2019 -
Smartphones are most popular devices for online shopping, survey says
Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.
By Robert Williams • Oct. 18, 2019 -
Majority of gamers say sponsored content adds to the fun, survey shows
Only 23% said advertising made the experience less enjoyable.
By Barry Levine • Oct. 18, 2019 -
Retrieved from Burger King on October 18, 2019
Burger King dares mobile gamers to promote small-ball soccer team
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
By Robert Williams • Oct. 18, 2019 -
YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019
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