'Star Wars' footage will debut as 'Fortnite' in-game exclusive

The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.

By Robert Williams • Dec. 9, 2019

Technology of the Year: Checkout on Instagram

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.

By Natalie Black (Koltun) • Dec. 9, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Campaign of the Year: Burger King's 'Whopper Detour'

A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.

By Natalie Black (Koltun) • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Executive of the Year: Chris Brandt, Chipotle

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.

By Chris Kelly • Dec. 9, 2019

Marketer of the Year: Burger King

The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.

By Natalie Black (Koltun) • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Serena Williams serves shoppable videos via Verizon Media

The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.

By Robert Williams • Dec. 6, 2019

Instagram taps Celine Dion for shoppable video of retro fashion

Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.

By Robert Williams • Dec. 6, 2019

Imgur debuts meme-sharing app for gamers

Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.

By Robert Williams • Dec. 6, 2019

Spotify extends annual Wrapped campaign to entire decade, podcast content

The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.  

By Robert Williams • Dec. 6, 2019

Consumers aren't fully embracing virtual shopping tools this holiday season

Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.

By Tatiana Walk-Morris • Dec. 5, 2019

NYT: Facebook incubates apps for travel, podcasts, enterprise services

The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.

By Robert Williams • Dec. 5, 2019

Dave & Buster's cashes in on contactless commerce app

The restaurant chain's app uses NFC technology to let customers play games with a phone tap and manage rewards points.

By Robert Williams • Dec. 5, 2019

Google will adopt IAB Tech Lab's standards for California privacy law

Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.

By Robert Williams • Dec. 5, 2019

Black Friday shopping app traffic soars 240%, study says

App revenue was 5.7 times higher on the peak shopping day than the average Q3 day, despite people spreading out their purchases across the season.

By Robert Williams • Dec. 5, 2019

Pandora's multichannel campaign highlights new features as streaming wars heat up

The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.

By Robert Williams • Dec. 4, 2019

Sprinklr acquires Nanigans' social ad business amid ad tech consolidation

The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.

By Robert Williams • Dec. 4, 2019

Kool-Aid crashes onto TikTok with holiday video challenge

The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.

By Robert Williams • Dec. 4, 2019

American Eagle embeds QR codes in shirts for Giving Tuesday

Select items sports an icon people can scan to activate Delivering Good's donation website.

By Robert Williams • Dec. 4, 2019

T-Mobile ad campaign touts nationwide 5G coverage

A microsite with an interactive map and ads on TV, radio, digital audio and social media will promote the new service.

By Robert Williams • Dec. 3, 2019

Teleflora blooms on social media with combination CGI/live action ads

A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots. 

By Robert Williams • Dec. 3, 2019

Retailers reap rewards from major bet on social ads during Cyber Weekend

From Thanksgiving through Dec. 1, retailers funneled 45% of their online media budgets into paid social ads and generated 33% of total holiday weekend revenue.

By Robert Williams • Dec. 3, 2019

Susan G. Komen brings fundraising efforts to 'Fortnite'

During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.

By Barry Levine • Dec. 3, 2019