Mobile: Page 120
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Amazon's new 'StyleSnap' app tool could be a game changer — if it works
After launch, users will be able upload a photo of a desired look and get similar product recommendations from Amazon's assortment.
By Daphne Howland • June 6, 2019 -
HBO debuts branded Pandora quiz for 'Big Little Lies'
A quiz matches streaming music listeners with characters from the show to create a custom playlist.
By Robert Williams • June 6, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Digiday: Katzenberg's Quibi will be 'mobile-only'
The video-streaming startup reportedly dropped plans for connected TV apps.
By Robert Williams • June 6, 2019 -
How openness to ads varies across digital audio and video consumption
Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.
By Robert Williams • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019 -
Opinion
Here's why your mobile strategy needs a realignment
Marketers must evolve and broaden their customer experiences to serve them on mobile, writes Adobe's Bridgette Darling.
By Bridgette Darling • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
USA Today kicks off first AR game for Women's World Cup
Immersive experiences include team updates, match schedules and a game that challenges users to test their virtual goalkeeping skills.
By Robert Williams • June 5, 2019 -
Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace
Mobile shoppers on Amazon can use their device's cameras to virtually trial shades of lip color.
By Robert Williams • June 5, 2019 -
Are shoppers ready for multimedia meal kits?
Chefs' Menu and So Yummy partnered on a line of kits that include QR codes that unlock video instructions and culinary tips.
By Lauren Manning • June 5, 2019 -
Courtesy of Ulta
Ulta touts expanded mobile features
App improvements include updates to an AR try-on feature which is set to launch on Android later in June.
By Lisa Rowan • June 4, 2019 -
Report: Justice Department weighs Apple antitrust probe
The federal government is preparing to scrutinize U.S. tech giants.
By Robert Williams • June 4, 2019 -
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
Study: Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history or preferences, the cohort is less concerned about how brands will use their data.
By Robert Williams • June 4, 2019 -
US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 3, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Lyft parts ways with CMO after 8 months, shakes up marketing department
Amid a rocky first stretch trading on the public markets, the ride-hailing company is dividing up its chief marketing duties.
By Peter Adams • May 31, 2019 -
Wearables shipments surge 55% on strength of earbuds, smartwatches
Shipments of ear-worn devices, a category that consists of Apple's AirPods and Samsung's Galaxy Buds, surged 135% from a year earlier.
By Robert Williams • May 31, 2019
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