Mobile: Page 14

  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • Stagwell Movers+Shakers acquisition
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    Courtesy of Stagwell
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    Stagwell acquires social-first creative agency Movers+Shakers

    Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

    By Aaron Baar • Nov. 6, 2023
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
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    Permission granted by Snap
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    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By • Oct. 26, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue surges 23% but volatility could soften advertiser demand

    Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

    By • Oct. 26, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023
  • Snap introduced its Creator Collab Campaigns, a suite of ad products meant to strengthen the creator, brand tie.
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    Permission granted by Snap
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    Snap helps brands streamline creator partnerships with new solutions

    Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

    By Aaron Baar • Oct. 19, 2023
  • Inspire Brands Chief Media Officer Travis Freeman
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    Courtesy of AWNewYork
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    Why Inspire Brands puts identity at the center of its marketing

    Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

    By • Oct. 19, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    Google helps advertisers extend social strategies across its platforms

    The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

    By Aaron Baar • Oct. 12, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By • Oct. 12, 2023
  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
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    Permission granted by Mars, Incorporated
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    M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

    An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

    By • Oct. 11, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By • Oct. 11, 2023
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Opinion

    The future of shoppable TV ads? It isn’t QR codes

    Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

    By Peter Hamilton • Oct. 11, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023