Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.

By Chris Kelly • March 12, 2024

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

By Andrew Hutchinson • March 12, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

GNC fuels everyday workout routines for March Madness tie-up

Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

By Jessica Deyo • March 12, 2024

Apple blocks Epic’s rival app store

“Apple is trying to cynically kill off developers that stand up to them,” said Epic Director of Public Policy Leo Rees.

By James Pothen • March 7, 2024

Apple highlights iPhone 15 Pro in live-action manga film

The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”

By Jessica Deyo • March 7, 2024

Billboard brings shoppable livestream to Instagram using TalkShopLive

TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.

By Aaron Baar • March 7, 2024

DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons

Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.

By Chris Kelly • March 7, 2024

StockX releases immersive shopping experience for Apple Vision Pro

With the new app, users can view 3D product models of sneakers that appear on shelves in their home environment.

By Tatiana Walk-Morris • March 6, 2024

Don Julio goes beyond the bottle for Apple Vision Pro experience

The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.

By Jessica Deyo • March 5, 2024

Target to launch paid membership program to rival Amazon Prime, Walmart+

Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.

By Nate Delesline III • March 5, 2024

Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.

By Peter Adams • March 5, 2024

Spanx pushes into apparel with first-ever global campaign

“We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

By Jessica Deyo • March 4, 2024

Google rolls out slate of AI-powered Android updates

Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.

By Aaron Baar • Feb. 29, 2024

Olipop seeks best friend creator duo for expenses-paid national tour

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

By Jessica Deyo • Feb. 29, 2024

Domino’s loyalty relaunch draws 2M new members

Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

By Aneurin Canham-Clyne • Feb. 26, 2024

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

By Aaron Baar • Feb. 22, 2024

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

By Jessica Deyo • Feb. 22, 2024

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

By Chris Kelly • Feb. 22, 2024

McDonald’s brings anime fandom to life for immersive global campaign

The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.

By Chris Kelly • Feb. 21, 2024

Android says green text bubbles are costing iPhone users love

Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

By Jessica Deyo • Feb. 15, 2024

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

By Aaron Baar • Feb. 15, 2024

NHL renders All-Star Game in 3D on Roblox

The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox.

By Sara Karlovitch • Feb. 15, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

BetMGM banks on X as official live sports betting partner

The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform.

By Sara Karlovitch • Feb. 12, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024