Mobile: Page 2


  • Image attribution tooltip
    Joe Raedle via Getty Images

    Sheryl Sandberg resigns from Meta as ad behemoth reaches crossroads

    It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.

    By June 2, 2022
  • Image attribution tooltip
    Courtesy of Tostitos

    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By June 2, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Image attribution tooltip
    Courtesy of Gucci

    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By May 31, 2022
  • Image attribution tooltip
    Courtesy of Instacart

    Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

    Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

    By May 27, 2022
  • Image attribution tooltip
    Courtesy of Chevrolet Brazil

    Chevrolet's WhatsApp game drives awareness of texting and driving dangers

    Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

    By May 26, 2022
  • Image attribution tooltip
    Courtesy of American Girl

    American Girl unveils podcast network rooted in the brand's characters

    The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

    By May 26, 2022
  • Image attribution tooltip
    Drew Angerer via Getty Images

    TikTok takes page from Twitch as battle for creators intensifies

    A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

    By May 26, 2022
  • Image attribution tooltip
    Courtesy of CKE Restaurants
    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By May 26, 2022
  • Image attribution tooltip
    Courtesy of ATTN:

    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By May 23, 2022
  • Image attribution tooltip
    Retrieved from Colorado Avalanche on May 19, 2022

    Chipotle bends reality in new ad during NHL game

    A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

    By May 19, 2022
  • Image attribution tooltip
    Courtesy of TikTok

    TikTok's new ad product lets brands crowdsource content

    Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.

    By May 19, 2022
  • Image attribution tooltip
    Permission granted by Noodles & Company

    Noodles & Co. gamifies mobile rewards to boost loyalty

    The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion.

    By May 19, 2022
  • Image attribution tooltip
    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By May 18, 2022
  • Image attribution tooltip

    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

    Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

    By Chris Kelly • May 17, 2022
  • Image attribution tooltip
    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
  • Image attribution tooltip
    Retrieved from Domino's Pizza, Inc. on May 16, 2022

    Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

    An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

    By Updated May 17, 2022
  • Image attribution tooltip
    Courtesy of Mattress Firm

    Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs

    The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips.

    By May 12, 2022
  • Image attribution tooltip
    Spencer Platt via Getty Images

    Google adds customizable ads on search and YouTube

    New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.

    By May 12, 2022
  • Image attribution tooltip
    Courtesy of Burger King

    Burger King goes for gamers with glitchy deals

    The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs.

    By May 12, 2022
  • Image attribution tooltip

    Pepsi released a video as part of the campaign that features soccer player Paul Pogba and a Rube Goldberg machine. The image was retrieved from its video on May 11, 2022.

    Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game

    Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder.

    By May 11, 2022
  • Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

    "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture.

    By May 9, 2022
  • Image attribution tooltip
    Retrieved from Starbucks on May 04, 2022

    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

    By May 5, 2022
  • Image attribution tooltip

    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

    By May 5, 2022
  • Image attribution tooltip
    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

    By May 5, 2022
  • Image attribution tooltip
    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

    By May 4, 2022