Olay offers Galentine Hotline for the brokenhearted

Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups.

By Aaron Baar • Feb. 16, 2023

How social media marketing for Super Bowl LVII performed against traditional ads

The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

By Jessica Deyo • Feb. 15, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Instagram sunsets live shopping as commerce retreat continues

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

By Peter Adams • Feb. 15, 2023

Coke promotes Fanta shakeup with mobile game, Gen Z creators

A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

By Peter Adams • Feb. 14, 2023

McDonald’s readies first-ever duo meal with Cardi B and Offset

Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

By Chris Kelly and Emma Liem Beckett • Feb. 13, 2023

Uber Eats readies post-checkout ads for Super Bowl LVII launch

Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service.

By Sara Karlovitch • Feb. 10, 2023

Inside State Farm’s Super Bowl LVII mobile strategy

As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.

By Jessica Deyo • Feb. 9, 2023

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

By Chris Kelly • Feb. 7, 2023

Mobile’s influence on digital commerce soars, study finds

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

By Aaron Baar • Feb. 2, 2023

Meta revenue slides for third straight quarter as Reels feels growing pains

Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

By Peter Adams • Feb. 2, 2023

Yves Saint Laurent Beauty ties Web3 to online shopping experience

All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

By Chris Kelly • Jan. 27, 2023

Snap makes latest exec appointment in monetization chase

Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.

By Aaron Baar • Jan. 26, 2023

What TikTok’s shifting US presence means for social media

Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

By Jessica Deyo • Jan. 26, 2023

Netflix helps Bumble matches find common interests with game about popular shows

“Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

By Sara Karlovitch • Jan. 24, 2023

Martha Stewart makes metaverse debut with Oreo

The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

By Jessica Deyo • Jan. 24, 2023

Gatorade marks Fast Twitch rollout with big game giveaway

To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

By Jessica Deyo • Jan. 23, 2023

YouTube reclaims VidCon title sponsorship, replacing TikTok

The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

By Jessica Deyo • Jan. 19, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

By Peter Adams • Jan. 18, 2023

McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

By Chris Kelly • Jan. 12, 2023

Meta implements new system for addressing algorithmic ads bias

VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

By Peter Adams • Jan. 10, 2023

Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

By Chris Kelly • Jan. 9, 2023

Neutrogena, Nourished use AI to craft customizable 3D printed gummies

SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to curate custom vegan, sugar-free gummies.

By Aaron Baar • Jan. 5, 2023

Meta, IRI team up to integrate in-store data with social ads

IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

By Sara Karlovitch • Jan. 5, 2023

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

By Aaron Baar • Jan. 3, 2023