Mobile: Page 22

  • Denny's is bringing on a new exec to lead its information technology efforts.
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    Courtesy of Denny's
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    Denny’s gamifies loyalty program with monthly challenges

    Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast. 

    By Aneurin Canham-Clyne • June 29, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • TikTok Creative Challenge
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    Retrieved from TikTok on June 28, 2023
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    TikTok launches ‘Creative Challenge’ to provide more opportunities for creators

    Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.

    By Andrew Hutchinson • June 28, 2023
  • DoorDash screenshots
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    Permission granted by DoorDash
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    DoorDash launches biggest app update in its history

    New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.

    By Julie Littman • June 28, 2023
  • A women on a tablet with a suitcase next to her.
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    Getty Images
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    Booking.com launches ChatGPT trip planning feature

    The company's app integrates the generative AI tool directly into its accommodation booking experience.

    By Jenna Graber • June 27, 2023
  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
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    Courtesy of PepsiCo
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    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
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    Mario Tama via Getty Images
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    Vanessa Pappas steps down as TikTok COO

    The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

    By Andrew Hutchinson • June 23, 2023
  • Global superstar, Stormzy, photographed holding a can of PepsiCo's Rockstar Energy Drink.
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    Courtesy of PepsiCo
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    Rockstar presses play with immersive Spotify concert series

    The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

    By Aaron Baar • June 22, 2023
  • Niantic's new Rewarded AR in-game ads product, depicted with an example from CircleK
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    Courtesy of Niantic
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    Circle K pilots new Rewarded AR ads in Pokémon Go

    Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

    By • June 22, 2023
  • A person using their mobile phone to record a video of themselves.
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    Getty Images
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    Unilever taps into #CleanTok craze with global TikTok partnership

    The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.

    By • June 21, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
  • TikTok content on a GSTV screen
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    Courtesy of GSTV
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    TikTok parks on gas station screens around US as part of GSTV deal

    Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • iOS 17 upgrades the communications experience with Contact Posters, a new stickers experience, Live Voicemail, and much more.
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    Courtesy of Apple
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    Apple focuses on personal experiences for iOS 17 at WWDC reveal

    At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

    By • June 6, 2023
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
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    Permission granted by The Coca-Cola Company
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    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Skittles 2023 Pride packaging
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    Courtesy of Mars, Incorporated
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    Skittles links Pride Month packaging to LGBTQ+ stories on Audible

    The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023