Mobile: Page 23

  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill
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    Chipotle embraces viral TikTok trend with new menu item

    The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

    By • Feb. 27, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Dimensional concept and interior design of Mercedes-Benz E-Class
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    Courtesy of Mercedes-Benz
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    Mercedes soups up in-car experience with TikTok, Google partnerships

    Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

    By • Feb. 24, 2023
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images
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    TikTok’s engagement rate soars above the competition

    Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

    By Aaron Baar • Feb. 23, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    81% of consumers embraced influencer marketing in the past year, study finds

    Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

    By • Feb. 23, 2023
  • Espolòn Tequila featured in an ad with Scream's Ghostface killer.
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    Courtesy of Espolòn Tequila
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    Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up

    Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership.

    By • Feb. 22, 2023
  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
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    Courtesy of Molson Coors
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    How Molson Coors tackles the cost and clutter of football marketing

    Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

    By • Feb. 21, 2023
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    What a podcasting industry slowdown means for advertisers

    Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena.

    By • Feb. 21, 2023
  • Several Olay products are shown
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    Courtesy of Procter & Gamble
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    Olay offers Galentine Hotline for the brokenhearted

    Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups.

    By Aaron Baar • Feb. 16, 2023
  • State Farm's Super Bowl LVII social media hashtag challenge image with Jake From State Farm and Khaby Lame.
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    Courtesy of State Farm
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    How social media marketing for Super Bowl LVII performed against traditional ads

    The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

    By • Feb. 15, 2023
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    Retrieved from Instagram on May 18, 2021
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    Instagram sunsets live shopping as commerce retreat continues

    The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

    By • Feb. 15, 2023
  • Fanta Orange campaign
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    Courtesy of Fanta
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    Coke promotes Fanta shakeup with mobile game, Gen Z creators

    A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

    By • Feb. 14, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly and Emma Liem Beckett • Feb. 13, 2023
  • An image of an Uber Eats courier delivering a meal.
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    Courtesy of Uber Eats
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    Uber Eats readies post-checkout ads for Super Bowl LVII launch

    Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service.

    By • Feb. 10, 2023
  • State Farm brand mascot Jake poses with TikTok creator Khaby Lame for the company's Super Bowl LVII social media contest.
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    Courtesy of State Farm
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    Inside State Farm’s Super Bowl LVII mobile strategy

    As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.

    By • Feb. 9, 2023
  • Wendy's shoppable ad via Roku and DoorDash
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    Courtesy of Roku
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    Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

    The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

    By • Feb. 7, 2023
  • Woman shopping for clothes on her iPhone.
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    Adrian Vidal via Getty Images
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    Mobile’s influence on digital commerce soars, study finds

    Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

    By Aaron Baar • Feb. 2, 2023
  • Meta logo displayed across multiple screens.
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    Leon Neal via Getty Images
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    Meta revenue slides for third straight quarter as Reels feels growing pains

    Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

    By • Feb. 2, 2023
  • Yves Saint Laurent Beauty ties NFTs to online shopping experience
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    Courtesy of Yves Saint Laurent Beauty
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    Yves Saint Laurent Beauty ties Web3 to online shopping experience

    All revenue generated by NFT sales will be donated to partners of the Abuse is Not Love program, which fights against intimate partner violence.

    By • Jan. 27, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap makes latest exec appointment in monetization chase

    Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.

    By Aaron Baar • Jan. 26, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    What TikTok’s shifting US presence means for social media

    Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

    By • Jan. 26, 2023
  • A billboard showing an add for Netflix's and Bumble's campaign.
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    Courtesy of Bumble
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    Netflix helps Bumble matches find common interests with game about popular shows

    “Find the Date You’ve Been Watching For” was inspired by research showing it’s easier for people to talk to a match when they share similar tastes in TV.

    By • Jan. 24, 2023
  • Martha Stewart in a campaign image for Oreo promoting its Oreoverse metaverse activation.
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    Courtesy of Oreo
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    Martha Stewart makes metaverse debut with Oreo

    The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

    By • Jan. 24, 2023
  • Campaign image for Gatorade Fast Twitch's Super Bowl ticket giveaway challenge
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    Courtesy of The Gatorade Company
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    Gatorade marks Fast Twitch rollout with big game giveaway

    To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

    By • Jan. 23, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By • Jan. 19, 2023