Shake Shack launches New York truffle hunt with QR code billboards

Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

By Aaron Baar • April 13, 2023

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Ad-supported media engagement slips as consumers cut back, report finds

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

By Peter Adams • April 10, 2023

Domino’s gasses up in-car ordering with Apple CarPlay integration

The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.

By Chris Kelly • April 10, 2023

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

By Aaron Baar • April 6, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Hammers • April 6, 2023

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

By Aaron Baar • March 30, 2023

Shake Shack powers up ‘Super Mario Bros.’ activation

In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

By Chris Kelly • March 30, 2023

Aperol heads to Coachella with digital-driven gathering hub

The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

By Sara Karlovitch • March 29, 2023

McDonald’s is the latest QSR to embrace geofencing

The feature is designed to improve speed of service for mobile orders and streamline the order preparation process for McDonald’s workers. 

By Emma Liem Beckett • March 28, 2023

AB InBev exec on the creativity overhaul behind a historic Cannes Lions win

Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor.

By Sara Karlovitch • March 27, 2023

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

By Aaron Baar • March 23, 2023

Krystal puts Side Chiks in March Madness bracket on TikTok

Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

By Chris Kelly • March 23, 2023

75% of marketers expect to spend more on TikTok even as ban looms

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

By Chris Kelly • March 23, 2023

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

By Lara Ewen • March 23, 2023

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

By Jessica Hammers • March 22, 2023

MLS strikes TikTok partnership as threat of US ban looms

A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

By Peter Adams • March 20, 2023

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

By Aaron Baar • March 16, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Hammers • March 16, 2023

Denny’s serves up AR experience with new menu overhaul

Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings. 

By Julie Littman • March 15, 2023

Sephora, TikTok launch content creator program

The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

By Nate Delesline III • March 13, 2023

Rémy Martin integrates QR codes into murals celebrating hip-hop

As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.

By Sara Karlovitch • March 9, 2023

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

By Jessica Hammers • March 7, 2023

Mars launches store-hailing mobile ice cream markets

The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

By Peyton Bigora • March 7, 2023