Mobile: Page 329
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Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Deep Dive
5 recent email changes that required marketers to adapt
Changes to standards, norms and displays require new ways of thinking.
By Wendy Parish • Nov. 13, 2013 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
WPP continues mobile push with Bottle Rocket purchase
The acquisition will help WPP keep up with emerging markets.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Lenovo hires Ashton Kutcher as 'project engineer'
Kutcher will be helping the Chinese brand to
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Associated Press gives sponsored content a try
In early 2014, the AP plans to roll out sponsored content on mobile apps and hosted websites.
By Wendy Parish • Oct. 26, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Ads to hit Instagram feeds next week
The social network will prepare users with a sample sponsored message.
By Wendy Parish • Oct. 25, 2013 -
Deep Dive
5 digital overhauls that work in marketers' favor
Will these more streamlined, modern designs succeed in driving revenue?
By Wendy Parish • Oct. 25, 2013 -
Facebook video ads move to mobile
In-stream video ads will now be an option for Facebook advertisers
By Wendy Parish • Oct. 22, 2013 -
Google keywords purchases now extend across multiple devices
Google's new "Enhanced Campaigns" has advertisers bidding on key words across multiple devices.
By Wendy Parish • Oct. 21, 2013 -
New mobile ad tool catches users at the 'perfect moment'
Precision Moments Targeting from Kiip works to bring mobile rewards to the right user at the exact right moment.
By Wendy Parish • Oct. 21, 2013 -
Retrieved from PepsiCo on May 06, 2013
Mountain Dew debuts Vine-based ads for TV sports shows
Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.
By Paul Conley • Oct. 17, 2013 -
Snapchat for storytelling? NowThisNews figured it out
The mobile video news organization is running short form stories on the social mobile app.
By Wendy Parish • Oct. 15, 2013 -
Foursquare opens its arms to SMB advertisers
The expansion is Foursquare's latest effort to grow its revenue streams.
By Wendy Parish • Oct. 14, 2013 -
New FCC regulations require written consent before auto-dial
Many telemarketing companies may face noncompliance and potential lawsuits as regulations for consent change.
By Wendy Parish • Oct. 14, 2013 -
Google among Fortune 100 firms not meeting its own best mobile practices
The search giant appears at No. 20 on The Search Agency's rankings.
By Wendy Parish • Oct. 11, 2013 -
Does Airpush's Hubbl acquisition signal a push for mobile native advertising?
A product may be in beta by December.
By Wendy Parish • Oct. 10, 2013 -
Brands find success with Flipboard as it hits 90 million users
The mobile news reader has nearly double its user base since April.
By Wendy Parish • Oct. 8, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
McDonald's hires Amazon, Yahoo vet as first ever chief digital officer
Atif Rafiq will help the fast food juggernaut reach consumers in the mobile space.
By Wendy Parish • Oct. 3, 2013
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