20 injured as LG G2 marketing stunt prompts 'World War G'

Attendees were challenged to shoot down a balloon for a free handset.

By Wendy Parish • Aug. 15, 2013

Millennial Media strengthens mobile ad position with Jumptap acquisition

 The deal is mostly a stock transaction valued at $209 million of Millennial Media shares.   

By Wendy Parish • Aug. 13, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Coca-Cola launches NFC promotion in Australia

The point-of-sale promotion allows users to download a loyalty app with a tap or scan.

By Roger Riddell • Aug. 13, 2013

Gannett's 'G/O Digital' takes on more agency business

Publishing giant Gannett is increasing its marketing efforts with a grouping of businesses called 'G/O Digital.'

By Wendy Parish • Aug. 13, 2013

Advertisers fight for Fantasy Football players' attention

Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult. 

By Wendy Parish • Aug. 12, 2013

HTC launches $1B marketing campaign starring Robert Downey Jr.

The cell phone maker signed the "Iron Man" star to a two-year deal reportedly worth $12 million.

By Roger Riddell • Aug. 12, 2013

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.

Aug. 12, 2013

CoCreator app is speed dating for startups

TBWA has launched the CoCreator mobile app, dubbed the "business speed-dater" to help startups connect with those who can help their businesses. 

By Wendy Parish • Aug. 9, 2013

Groupon credits best quarter ever to mobile

  Groupon CEO says company on track to be first large-scale ecommerce company that is predominantly mobile. 

By Wendy Parish • Aug. 9, 2013

Here’s What’s Happening in Mobile

In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic: CMO’s Will Outspend CIOs on Technology by 2017 How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Here’s your answer....

Aug. 9, 2013

Yankee Group Highlights ‘Secrets to Mobile Wallet Success’

According to the latest research from Yankee Group, nearly 70 percent of consumers are interested in adopting mobile payments, but less than 14 percent have actually completed a mobile transaction in the past six months. Despite the presence of more than 10 payment apps that have gained the atten...

Aug. 8, 2013

GSMI’s Mobile Marketing Strategies Summit Announces Workshops

On Thursday, the Global Strategic Management Institute (GSMI) announced that the 6th installment of the Mobile Marketing Strategies Summit (MMSS) now includes interactive workshop presenters from Archer, The Mobile Audit, and DoublePositive Marketing Group. This year, the big event will be held i...

Aug. 8, 2013

Apps May Soon Top Music as Leading iTunes Activity

Music may soon take a backseat to mobile apps on iTunes. According to The NPD Group, a global information company, the number of iTunes users has increased from an estimated 50 million U.S. internet consumers in 2010 to 67 million this year, based on usage over the past three months. NPD’s ...

Aug. 8, 2013

Good news for brands: Instagram 4.1 allows video uploading

With new updates to Instagram, brands can upload pre-recorded video. 

By Wendy Parish • Aug. 8, 2013

Why growth in mobile use isn't great news for publishers

Time spent consuming media on digital devices is set to surpass TV this year, but the majority of time spent will be on mobile devices—a medium publishers haven't quite figured out yet. 

By Wendy Parish • Aug. 7, 2013

AOL announces Adap.TV acquisition after reporting strong earnings

CEO Tim Armstrong expects the deal to "double AOL revenue."

By Roger Riddell • Aug. 7, 2013

Yahoo teases Sept. 5 debut of new logo

The Internet giant will release a new variation of its logo every day for the next month.

By Roger Riddell • Aug. 7, 2013

Thrillist blends ideas of Frommer's and Foursquare

The new vertical Thrillist Travel will offer local recommendations for travelers. 

By Wendy Parish • Aug. 7, 2013

4 things you should know about responsive ads

Google's announcement of new responsive ad unit helps to solidify the practice as common place. 

By Wendy Parish • Aug. 6, 2013

5 common myths about mobile search busted

The rapid growth of mobile search has taken marketers by surprise causing some misunderstandings in the space. 

By Wendy Parish • Aug. 6, 2013

Yahoo continues acquisition spree with Rockmelt

Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.

By Wendy Parish • Aug. 5, 2013

Report: U.S. adults spend more time on digital devices than watching TV

Use of mobile devices in particular has increased amount of time U.S. adults spend with digital media. 

By Wendy Parish • Aug. 1, 2013

Ad targeting firm 'turns' to Foursquare for location data

Foursquare is selling its location data to ad targeting firm Turn to help them reach specific user groups. 

By Wendy Parish • July 31, 2013

How your email marketing can survive Gmail's changes

Recent Gmail changes have e-mail marketers worried.

By Wendy Parish • July 31, 2013

Lingerie brand offers cover-up to Internet nudity

Lingerie brand Blush launches a De-Nudelizer app to make the web a bit more decent. 

By Wendy Parish • July 30, 2013