McDonald's duets with Mariah Carey to celebrate the holidays

In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering.

By Chris Kelly • Updated Dec. 6, 2021

Coke partners with Cameo to gift personalized videos from Santa

The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

By Peter Adams • Nov. 9, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Reese's Puffs puts Kaws art at center of new packaging, AR game

As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.

By Peter Adams • Nov. 8, 2021

Study: Mobile gamers level up commitment to QSR digital ordering

The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

By Asa Hiken • Nov. 4, 2021

State Farm kicks off first NFT with virtual football treasure hunt

The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7.

By Natalie Black (Koltun) • Nov. 4, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

Crypto.com becomes first global marketing partner for Twitch Rivals

The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

By Chris Kelly • Nov. 4, 2021

Nike and Dick's tie loyalty programs together

The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners.

By Cara Salpini • Nov. 3, 2021

Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics

Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.

By Peter Adams • Updated Nov. 3, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021

Walmart to use AR, shoppable content to connect brands with consumers

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

By Tatiana Walk-Morris • Nov. 2, 2021

Burger King doles out crypto on Robinhood to boost loyalty program

Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.

By Chris Kelly • Nov. 1, 2021

Lexus takes personalization to new level with 'emotionally intelligent' ad

Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

By Natalie Black (Koltun) • Oct. 28, 2021

Mobile addressability evolves in new paradigm of device IDs, privacy focus

With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.

By Robert Williams • Oct. 28, 2021

Twitter mostly avoids impact from Apple's tracking changes

Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.

By Asa Hiken • Oct. 28, 2021

McDonald's cooks up first NFT play by flipping rare McRib into digital art

Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.

By Peter Adams • Oct. 28, 2021

Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

By Peter Adams • Oct. 27, 2021

Chipotle hosts virtual restaurant on Roblox for Halloween experience

An extended digital play sees the chain tying its annual 'Boorito' promotion to interest in the metaverse while dishing out $1 million in free food.

By Asa Hiken • Oct. 27, 2021

Facebook boosts IP protection on Instagram to combat sales of counterfeit goods

Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.

By Asa Hiken • Oct. 22, 2021

How Sephora 'hacked' Google search results to surface Black beauty

Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.

By Robert Williams • Oct. 21, 2021

Triller parent rolls out SMS platform to connect creators with fans

Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.

By Chris Kelly • Oct. 21, 2021

Pinterest adds AR try-on, shopping recommendations to Idea Pins

Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021

Is PayPal pining for Pinterest?

The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.

By Lynne Marek • Oct. 21, 2021

'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad

The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.

By Peter Adams • Oct. 20, 2021

Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

By Chantal Tode • Oct. 19, 2021