Mobile: Page 38
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Courtesy of Niantic
Niantic pushes vision for 'real-world metaverse' in first brand campaign
In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.
By Asa Hiken • Nov. 18, 2021 -
Courtesy of Meta
Facebook encourages shopping through its groups with new features
The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.
By Tatiana Walk-Morris • Nov. 18, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Snap
Snap streamlines ad buying with new Multi-Format delivery tool
Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.
By Natalie Black (Koltun) • Nov. 18, 2021 -
Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.
Ikea debuts holiday anthem designed for TikTok video series
Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.
By Robert Williams • Nov. 18, 2021 -
Courtesy of Kraft Macaroni and Cheese
Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'
In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.
By Asa Hiken • Nov. 16, 2021 -
Courtesy of WarnerMedia
Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery
Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.
By Peter Adams • Nov. 12, 2021 -
Courtesy of Zulily
How holiday marketers can blend in-store and app experiences
With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests.
By Robert Williams • Nov. 11, 2021 -
Courtesy of Hasbro
Hasbro touts holiday toys in first livestream shopping event
Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.
By Natalie Black (Koltun) • Nov. 11, 2021 -
Courtesy of The Arena Group
Sports Illustrated launches Snap Original series in push for Gen Z
America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.
By Asa Hiken • Nov. 11, 2021 -
NBCUniversal teams with messaging platform Holler, deepening social monetization offerings
As part of the deal, the two created shareable stickers on Venmo that analyze context to serve up a relevant flair for users making payments.
By Peter Adams • Nov. 11, 2021 -
Retrieved from McDonald's USA on November 10, 2021
McDonald's duets with Mariah Carey to celebrate the holidays
In advance of The Mariah Menu launch on Dec. 13, the chain debuted a 30-second TV spot during primetime and added free merchandise to the offering.
By Chris Kelly • Updated Dec. 6, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Retrieved from General Mills on November 08, 2021
Reese's Puffs puts Kaws art at center of new packaging, AR game
As part of the collaboration, the General Mills brand is selling $50 boxes of its cereal, marking the first time its packaging has come in blue.
By Peter Adams • Nov. 8, 2021 -
Michael Thomas via Getty Images
Study: Mobile gamers level up commitment to QSR digital ordering
The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.
By Asa Hiken • Nov. 4, 2021 -
Courtesy of State Farm
State Farm kicks off first NFT with virtual football treasure hunt
The AR experience, which stars quarterbacks Aaron Rodgers and Patrick Mahomes, debuts ahead of the Packers-Chiefs game on Nov. 7.
By Natalie Black (Koltun) • Nov. 4, 2021 -
Retrieved from Dr. Squatch blog on November 04, 2021
How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok
Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.
By Robert Williams • Nov. 4, 2021 -
Crypto.com becomes first global marketing partner for Twitch Rivals
The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.
By Chris Kelly • Nov. 4, 2021 -
Courtesy of Dick's Sporting Goods
Nike and Dick's tie loyalty programs together
The combined offering demonstrates how Nike is trying to deepen its relationships with key wholesale partners.
By Cara Salpini • Nov. 3, 2021 -
Courtesy of PepsiCo
Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.
By Peter Adams • Updated Nov. 3, 2021 -
Courtesy of Pinterest
Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Walmart
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Retrieved from Burger King on November 01, 2021
Burger King doles out crypto on Robinhood to boost loyalty program
Royal Perks members could win Bitcoin, Ethereum and Dogecoin in a stunt that builds on the QSR's previous brand-building efforts.
By Chris Kelly • Nov. 1, 2021 -
Courtesy of Lexus
Lexus takes personalization to new level with 'emotionally intelligent' ad
Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.
By Natalie Black (Koltun) • Oct. 28, 2021 -
David Ramos via Getty Images
Mobile addressability evolves in new paradigm of device IDs, privacy focus
With cookies on their way out and Apple's tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future.
By Robert Williams • Oct. 28, 2021 -
Leon Neal via Getty Images
Twitter mostly avoids impact from Apple's tracking changes
Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.
By Asa Hiken • Oct. 28, 2021
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