YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature. 

By Peter Adams • Aug. 10, 2021

Miller High Life delivers dive bars with patio set giveaway

The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.

By Asa Hiken • Aug. 10, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

By Chris Kelly • Aug. 9, 2021

IHOP explores virtual brands, new loyalty program

A delivery-only model could leverage the breakfast chain's current infrastructure, which includes two full kitchens in about 70% of its restaurants.

By Alicia Kelso • Aug. 6, 2021

Kansas City Chiefs tap mobile marketplace to auction team merch

A multi-year partnership with I Got It allows the franchise to offer game-worn memorabilia through its official app and website.

By Asa Hiken • Aug. 5, 2021

American Eagle debuts digital clothing on Bitmoji in creator-focused push

Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.

By Peter Adams • Aug. 5, 2021

Spotify's What's New feed could generate repeat visits for brands

The feature sees the streaming audio app adopting social media strategies to boost engagement with mobile consumers.

By Robert Williams • Aug. 5, 2021

Instacart hires ex-Facebook ad chief as new president

Carolyn Everson brings extensive experience with building advertising relationships as the e-commerce platform ramps up its digital ads division.

By Catherine Douglas Moran • Aug. 4, 2021

TikTok to help Publicis clients drive social commerce in new partnership

Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.

By Peter Adams • Aug. 3, 2021

Why Jack in the Box hosted a Comic-Con afterparty on Discord

As part of the activation, an NFT auction gave the fast-food chain an opportunity to enter a new digital space and extend the value of existing products, said CMO Ryan Ostrom.

By Chris Kelly • Aug. 3, 2021

Reebok's new AR tool helps basketball players set up their own courts

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York. 

By Peter Adams • Aug. 2, 2021

How to eliminate messaging uncertainty and drive sales

Each month, over 10 billion messages connect customers and businesses on Facebook Messenger alone.

By Griffin Thomas • Aug. 2, 2021

Anti-phishing tool designed by tech companies promises brand safety in emails

The Brand Indicators for Message Identification standard, developed with Google, uses logos on official emails to prove legitimacy and elevate trust.

By Robert Williams • July 29, 2021

Facebook tightens ad targeting to protect privacy of young users

Brands will soon be limited to targeting ads based only on age, gender and location — likely resulting in less personalized content.

By Natalie Black (Koltun) • July 29, 2021

Nike, Patagonia, Walmart among brands piloting Twitter's new e-commerce features

With the Shop Module, Twitter joins its competitors in adding features that help brands tap into online shopping that surged during the pandemic.

By Chris Kelly • July 29, 2021

E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.

New in-app shopping features have enticed consumers to shop as they scroll.

By Maria Monteros • July 29, 2021

Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'

Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.

By Asa Hiken • July 29, 2021

Athleta launches digital wellness platform 'AthletaWell'

Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

By Daphne Howland • July 28, 2021

Campbell's commemorates updated soup can labels with NFT collection

Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.

By Chris Kelly • July 28, 2021

Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration

An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.

By Peter Adams • July 26, 2021

Snap, Twitter see revenue jump as new features attract interest

Both companies said it's too early to gauge the long-term impacts of Apple's privacy changes, though Snap saw "interruptions" to some advertiser demand.

By Peter Adams • July 23, 2021

TikTok cuts out the middleman with Spark Ads sponsorship tool

Spark Ads could let brands sidestep the agencies working with creators when sponsoring user-generated content.

By Natalie Black (Koltun) • July 22, 2021

Chipotle, Ally jump in as Twitch expands sponsorship opportunities

Twitch continues to mature as a marketing platform, with partnerships showing how ongoing campaigns can spur deeper engagement than one-off efforts.

By Robert Williams • July 22, 2021

Jones Soda turns labels into AR videos starring influencers

Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app.

By Asa Hiken • July 22, 2021

Verishop debuts social shopping experience with Snapchat

Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.

By Tatiana Walk-Morris • July 22, 2021