Mobile: Page 45
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Courtesy of Uber Eats
How some Super Bowl LV advertisers scored on mobile
This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats.
By Robert Williams • Feb. 11, 2021 -
Courtesy of Snap
Labatt turns cases of beer into NHL arenas with Snapchat lens
Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance.
By Chris Kelly • Feb. 11, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business
Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall.
By Peter Adams • Feb. 11, 2021 -
Courtesy of Panda Express
Panda Express celebrates Lunar New Year with digital red envelopes
The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.
By Robert Williams • Feb. 11, 2021 -
Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden
President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.
By Peter Adams • Updated June 9, 2021 -
Courtesy of Tubi
Fox launches multichannel campaign to turn Tubi into 'billion dollar business'
As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.
By Chris Kelly • Feb. 10, 2021 -
Courtesy of Lowe's
Deep DiveBrands get back together with experiential marketing in time for Valentine's Day
Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?
By Aaron Baar • Feb. 10, 2021 -
Permission granted by Burger King
Burger King expands loyalty program nationwide
The chain expects to have more than two-thirds of its restaurants activated with loyalty capabilities this month and will soon launch a new Royal Perks deal.
By Emma Liem Beckett • Updated Sept. 2, 2021 -
Opinion
Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact
To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.
By Bernardo de Albergaria • Feb. 8, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 5, 2021 -
FTC's Tapjoy settlement puts mobile gaming industry on notice
The agency is likely to broaden its examination of advertising in the mobile gaming industry amid consumer complaints and "deeper structural problems."
By Robert Williams • Feb. 4, 2021 -
Permission granted by Cheetos
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.
By Peter Adams • Feb. 4, 2021 -
Courtesy of Taco Bell
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.
By Chris Kelly • Feb. 4, 2021 -
Courtesy of McDonald's
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences
A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.
By Robert Williams • Feb. 4, 2021 -
Retrieved from Robinhood on February 03, 2021
Robinhood forges ahead with Super Bowl debut despite GameStop uproar
While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.
By Peter Adams • Feb. 3, 2021 -
Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 3, 2021 -
Retrieved from TikTok on February 02, 2021
WPP secures early access to TikTok ad products, creators in new global partnership
A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.
By Peter Adams • Feb. 2, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
AR try-ons now a 'must have' for many beauty brands
With many stores still closed and shoppers stuck at home, mobile screens have become increasingly central to the way people experience brands.
By Robert Williams • Jan. 28, 2021 -
Courtesy of Apple
Apple reports record revenue with IDFA changes set for 'early spring'
The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.
By Chris Kelly • Jan. 28, 2021 -
Permission granted by Hovercraft Studio
Nike store plots virtual outdoor adventure with mobile tech
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Lego Group
Lego teams with Universal Music Group for TikTok-like kids app
Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.
By Chris Kelly • Jan. 28, 2021 -
NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content
The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.
By Peter Adams • Jan. 26, 2021 -
Retrieved from TikTok on January 25, 2021
NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game.
By Peter Adams • Jan. 25, 2021 -
Courtesy of Chobani
Chobani dips into TikTok with first hashtag challenge for Opposite Day
Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product.
By Natalie Black (Koltun) • Jan. 25, 2021
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