Mobile: Page 46
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Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Courtesy of White Castle
White Castle teams with Coke on AR-powered collector's cups
Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday.
By Robert Williams • March 17, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch backs sports talk show on free video streamer Ficto
Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks.
By Robert Williams • March 16, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Deep Dive
Clip or click? How the pandemic has changed the print vs. digital coupon debate
While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.
By Shane Schick • March 15, 2021 -
Retrieved from T-Mobile U.S. on March 11, 2021
How OnePlus customized a livestream concert to make it more immersive
More than 1.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile.
By Robert Williams • March 11, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Lexus
Lexus steers toward wellness with luxury road trips
The car brand is letting people take its 2021 IS sedan on a five-day driving retreat between select resorts, complete with guided exercises and content.
By Robert Williams • March 11, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
TED's new audio collective casts podcast ads as stories for Bonobos, Google
Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.
By Robert Williams • March 4, 2021 -
Permission granted by Vungle
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.
By Peter Adams • March 4, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 4, 2021 -
How Amazon and Walmart's head-to-head competition is changing retail
The evolution of each brand shows that being a retail giant means more than selling merchandise.
By Maria Monteros • March 3, 2021 -
Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney.
By Peter Adams • March 1, 2021 -
Courtesy of Mars Wrigley
M&M's revives Messages packs with integrated Spotify playlists
Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.
By Robert Williams • Feb. 26, 2021 -
Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
By Chris Kelly • Feb. 25, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Klarna
Klarna, Cosmopolitan co-host virtual shopping event
Next week's "Hauliday" event features a new livestream shopping element following a period of growth for payment platform Klarna.
By Tatiana Walk-Morris • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021 -
Courtesy of Chevrolet
Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'
The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.
By Robert Williams • Feb. 22, 2021 -
Courtesy of Lexus
Twitch reaches beyond gaming and connects with viewers, brands
A recent tie-up with Lexus on a custom car signals how the Amazon-owned site is teeing up growth plans by diversifying content to attract a wider audience.
By Robert Williams • Feb. 18, 2021 -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021
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