Mobile: Page 47
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Retrieved from TikTok on January 25, 2021
NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game.
By Peter Adams • Jan. 25, 2021 -
Courtesy of Chobani
Chobani dips into TikTok with first hashtag challenge for Opposite Day
Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product.
By Natalie Black (Koltun) • Jan. 25, 2021 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Anne Klein
Retail marketers invest in livestreams to establish shopping's 'next normal'
The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
By Robert Williams • Jan. 21, 2021 -
Courtesy of Publicis
Barilla cooks up pasta timer playlists on Spotify
The world's largest pasta company and agency Publicis released playlists with run times equal to cooking times for different pasta shapes.
By Chris Kelly • Jan. 21, 2021 -
Retrieved from Twitch on January 20, 2021
Capital One deepens bet on Twitch to reach ad-averse gamers
By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.
By Natalie Black (Koltun) • Jan. 21, 2021 -
Retrieved from Triller on October 05, 2020
Triller reportedly preps Super Bowl ad as app looks for breakout moment
The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base.
By Peter Adams • Jan. 20, 2021 -
Retrieved from Clio Awards on July 13, 2020
Nike's apps played crucial role in driving engagement, 2020 digital sales growth
Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
By Robert Williams • Jan. 14, 2021 -
Mobile ad spending surged 26% in 2020 as pandemic fueled demand
App Annie indicates financial pressures sent marketers on the hunt for cheaper ad inventory like interstitials during a banner year for engagement.
By Peter Adams • Jan. 14, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
Courtesy of O'Doul's
O'Doul's and Match connect for sober-curious virtual dates
AB InBev's non-alcoholic beer brand is tapping research by the dating app that found 32% of singles feel social pressure to drink on a first date.
By Chris Kelly • Jan. 14, 2021 -
Courtesy of FIFA
FIFA teams soccer players with musicians in new podcast series
The soccer federation partnered with Universal Music to showcase the power of music as part of a broader push into original audio programming.
By Robert Williams • Jan. 14, 2021 -
Courtesy of White Castle
White Castle revamps Valentine's Day event with drive-in, carhop service
Fans of the burger chain can book time for a socially distanced date through the OpenTable website or app.
By Robert Williams • Jan. 13, 2021 -
Courtesy of Anheuser-Busch
Bud Light Seltzer, Jamestown bet on custom apps to insert themselves into New Year's Eve
Cancellations of big public events pushed marketers to rethink and reformat events for the holiday to reach at-home folks glued to their phones.
By Robert Williams • Updated Jan. 8, 2021 -
Courtesy of WW
WW pumps up app-based membership with podcasts, virtual experiences
The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.
By Chris Kelly • Jan. 7, 2021 -
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.
By Peter Adams • Jan. 7, 2021 -
Retrieved from Sensor Tower on January 06, 2021
Consumers spent over $100B on mobile apps in 2020, study finds
TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.
By Tatiana Walk-Morris • Jan. 7, 2021 -
Courtesy of eBay Inc.
EBay targets mobile shoppers with AR 'Santa Sneaker Drop' sweepstakes
The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers.
By Robert Williams • Dec. 23, 2020 -
Courtesy of Burger King
Burger King sends customers $1 via Venmo to push new value menu
A cash-app promotion for the $1 Your Way lineup arrives as Congress is set to vote on a pandemic stimulus package some view as a short-term fix to broader economic woes.
By Peter Adams • Dec. 21, 2020 -
Retrieved from Snapchat on July 30, 2020
Snap teams with Unity to expand ad reach on mobile games
Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.
By Robert Williams • Dec. 18, 2020 -
Courtesy of NYX Professional Makeup
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Uber Eats
Uber now lets businesses offer branded vouchers for rides, meals
Companies can offer vouchers that show their logo, giving them a way to create branded experiences that serve as another touch point with customers.
By Robert Williams • Dec. 15, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
Retrieved from BlueJeans on April 17, 2020
App Annie: Business apps exploded in 2020, driving 25% lift in time spent on mobile
As mobile usage surged this year, the biggest winners were TikTok and remote collaboration apps that became de facto tools of people working from home.
By Chris Kelly • Dec. 10, 2020
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