Mobile: Page 47
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ByteDance acquires mobile game developer Moonton in deal reportedly valued at $4B
The TikTok owner is moving to scale up its games business as deal-making activity in the mobile category continues to gain traction.
By Peter Adams • March 25, 2021 -
Retrieved from Vita Coco on March 25, 2021
How Vita Coco turns social listening into TikTok fandom
The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.
By Robert Williams • March 25, 2021 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Tinder
Tinder, Lyft pair up to help 'post-lockdown daters'
As vaccines roll out and consumers return to pre-pandemic activities, Tinder members can gift a Lyft ride through the dating app.
By Chris Kelly • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.
By Peter Adams • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Snap buys sizing tech company in latest bid to grow e-commerce
Fit Analytics brings to the table noteworthy partners including Calvin Klein, Puma, Asos, Tommy Hilfiger and Patagonia.
By Tatiana Walk-Morris • March 18, 2021 -
Permission granted by Lay's
Lay's sends soccer fans personalized messages from star Messi using AI
An activation manipulates the athlete's lip movements and syncs them with audio in real time, emulating a custom video like those found on Cameo.
By Peter Adams • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Courtesy of White Castle
White Castle teams with Coke on AR-powered collector's cups
Customers can scan the comic book-inspired artwork on the cups to see immersive mobile content that honors the chain's 100th birthday.
By Robert Williams • March 17, 2021 -
Permission granted by Brinker International
Deep DiveFor restaurant chains, marketing virtual brands poses equal challenge and opportunity
Companies including Chili's parent Brinker International have launched off-premise brands to meet evolving diner demands during the pandemic.
By Chris Kelly • March 16, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch backs sports talk show on free video streamer Ficto
Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks.
By Robert Williams • March 16, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Deep Dive
Clip or click? How the pandemic has changed the print vs. digital coupon debate
While the demise of paper coupons has been predicted amid a broader shift to digital, the future may not be so straightforward.
By Shane Schick • March 15, 2021 -
Retrieved from T-Mobile U.S. on March 11, 2021
How OnePlus customized a livestream concert to make it more immersive
More than 1.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile.
By Robert Williams • March 11, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Lexus
Lexus steers toward wellness with luxury road trips
The car brand is letting people take its 2021 IS sedan on a five-day driving retreat between select resorts, complete with guided exercises and content.
By Robert Williams • March 11, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
TED's new audio collective casts podcast ads as stories for Bonobos, Google
Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.
By Robert Williams • March 4, 2021 -
Permission granted by Vungle
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.
By Peter Adams • March 4, 2021 -
Retrieved from Ikea on March 04, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality
FiftyFifty recognizes that women are doing up to three times as much unpaid care and domestic chores as men amid the pandemic.
By Peter Adams • March 4, 2021 -
How Amazon and Walmart's head-to-head competition is changing retail
The evolution of each brand shows that being a retail giant means more than selling merchandise.
By Maria Monteros • March 3, 2021
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