Zaxby's inspires random acts of kindness with TikTok challenge

The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.

By Chris Kelly • Feb. 18, 2021

Showtime lets fans access 'Shameless' family group chat with SMS play

A first-of-its-kind activation on the Community messaging platform shows how channels like SMS can enable fan experiences at scale during the pandemic.

By Peter Adams • Feb. 18, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Trade Desk hands off Unified ID in key step toward replacing cookies

Nonprofit Prebid becoming the solution's operator means it's moving at a faster pace than Google's Privacy Sandbox, Prebid's chairman told AdExchanger.

By Peter Adams • Feb. 18, 2021

Burger King parent RBI chats with consumers on buzzy Clubhouse app

The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.

By Chris Kelly • Feb. 12, 2021

How some Super Bowl LV advertisers scored on mobile

This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats.

By Robert Williams • Feb. 11, 2021

Labatt turns cases of beer into NHL arenas with Snapchat lens

Snapcodes on beer boxes unlock an AR experience that causes a virtual arena to appear, arriving as most hockey teams play without fans in attendance.

By Chris Kelly • Feb. 11, 2021

EA buys Glu Mobile for $2.4B in quest to quickly scale mobile games business

Nabbing the developer behind Kim Kardashian: Hollywood doubles the size of EA's mobile offerings as the category sees a pandemic windfall.

By Peter Adams • Feb. 11, 2021

Panda Express celebrates Lunar New Year with digital red envelopes

The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.

By Robert Williams • Feb. 11, 2021

Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden

President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.

By Peter Adams • Updated June 9, 2021

Fox launches multichannel campaign to turn Tubi into 'billion dollar business'

As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.

By Chris Kelly • Feb. 10, 2021

Brands get back together with experiential marketing in time for Valentine's Day

Dunkin', White Castle and Lowe's are among the brands offering in-person experiences designed to be memorable and safe. But are consumers ready?

By Aaron Baar • Feb. 10, 2021

Burger King expands loyalty program nationwide

The chain expects to have more than two-thirds of its restaurants activated with loyalty capabilities this month and will soon launch a new Royal Perks deal.

By Emma Liem Beckett • Updated Sept. 2, 2021

Big game newbies like Chipotle, Indeed and Vroom should focus on ads' long-term impact

To really generate buzz, combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.

By Bernardo de Albergaria • Feb. 8, 2021

Pinterest's ascent continues as holidays spur explosive adoption of shopping ads

The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.

By Peter Adams • Feb. 5, 2021

FTC's Tapjoy settlement puts mobile gaming industry on notice

The agency is likely to broaden its examination of advertising in the mobile gaming industry amid consumer complaints and "deeper structural problems."

By Robert Williams • Feb. 4, 2021

Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks

Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.

By Peter Adams • Feb. 4, 2021

Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push

Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.

By Chris Kelly • Feb. 4, 2021

McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences

A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.

By Robert Williams • Feb. 4, 2021

Robinhood forges ahead with Super Bowl debut despite GameStop uproar

While restrictions on trading volatile stocks infuriated users, the app has seen a surge in downloads and an infusion of cash since the controversy began.

By Peter Adams • Feb. 3, 2021

Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up

As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.

By Robert Williams • Feb. 3, 2021

WPP secures early access to TikTok ad products, creators in new global partnership

A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.

By Peter Adams • Feb. 2, 2021

Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert

A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.

By Robert Williams • Feb. 2, 2021

AR try-ons now a 'must have' for many beauty brands

With many stores still closed and shoppers stuck at home, mobile screens have become increasingly central to the way people experience brands.

By Robert Williams • Jan. 28, 2021

Apple reports record revenue with IDFA changes set for 'early spring'

The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.

By Chris Kelly • Jan. 28, 2021

Nike store plots virtual outdoor adventure with mobile tech

QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.

By Peter Adams • Jan. 28, 2021