Mobile: Page 51

  • Verizon debuts first geotargeted 5G AR experience on Snapchat
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    Verizon released a video as part of its campaign with Snapchat, featuring Black Pumas singer Eric Burton. The image was retrieved from its video on Nov. 19, 2020.

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    Verizon touts 5G with geotargeted AR concert on Snapchat

    The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.

    By • Nov. 19, 2020
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    "Google Bike" by R Boed is licensed under CC BY 2.0
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    Google revamps Google Pay, adds 3 new partner banks

    Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.

    By Anna Hrushka • Nov. 19, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Henry Be via Unsplash
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    YouTube touts audio ad results in shot across Spotify's bow

    Among brands that tested the platform's first push into radio-like ads, 75% experienced an increase in awareness.

    By • Nov. 18, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle turns fans into 'royalty' with TikTok challenge

    With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

    By • Nov. 18, 2020
  • Reebok reveals Cardi B footwear in Spotify soundboard experience
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    Courtesy of Reebok
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    Reebok reveals Cardi B footwear in Spotify soundboard experience

    The "B Unexplainable" experience in Spotify's desktop app lets users of its free service mix 40-second beats that include the rapper's catchphrases.

    By • Nov. 18, 2020
  • Anne Klein partners with Facebook for livestream shopping.
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    Courtesy of Anne Klein
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    Facebook debuts shoppable livestreams with Anne Klein

    The social network kicked off a four-part "Celebrate the Holidays" series of live shopping events with the fashion company.

    By Tatiana Walk-Morris • Nov. 17, 2020
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    Andres Urena / Unsplash
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    Opinion

    How sonic branding could ease voice commerce security concerns

    Applying audio strategically can augment how consumers engage with retail, providing more immersive experiences that foster trust, writes Eric Seay of Audio UX.

    By Eric Seay • Nov. 17, 2020
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    freestocks.org
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    Apple's mobile identifiers targeted in European privacy complaints

    The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.

    By • Nov. 17, 2020
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    Paul Hanaoka for Unsplash
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    Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform

    The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.

    By • Nov. 17, 2020
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    Sonic Corp.
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    Sonic Drive-In's RCS test boosts app downloads 5x over MMS

    Side-by-side tests of two messaging technologies found the upgraded rich communications services can spur better results through more engaging tools.

    By • Nov. 17, 2020
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    Retrieved from TikTok on November 16, 2020
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    Home improvement retailer Wickes taps TikTok influencers in UK

    Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

    By • Nov. 16, 2020
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    Courtesy of Hyundai
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    Hyundai touts Elantra with virtual hometown tours on Spotify

    "My City Unlocked" aims to immerse music fans in a multimedia experience that's part travelogue, part curated playlist and part podcast.

    By • Nov. 16, 2020
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    Courtesy of Holler
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    Stella Artois applies Venmo stickers to aid culinary industry

    In partnership with Holler, the AB InBev brand gives Venmo users a way to support the James Beard Foundation as they make payments on the app.

    By • Nov. 16, 2020
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    Courtesy of Uber
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    Chipotle teams with Uber Eats, Hinge for 'cuffing season' menu

    Targeting singles seeking a relationship for winter, the campaign gives customers a chance to receive dating tips from comedian Rebel Wilson.

    By • Nov. 13, 2020
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    Courtesy of Facebook
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    Instagram, Messenger copy Snapchat with new vanish mode

    In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

    By • Nov. 13, 2020
  • Kroger storefront
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    Courtesy of Kroger
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    Why grocery giant Kroger made the leap into mobile game advertising

    A customer shift to mobile and concerns around a contentious election helped push the chain into a market with a surprisingly strong audience match.

    By • Nov. 13, 2020
  • Leesa Sleep's social challenge asks people to go bedless for charity
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    Courtesy of Leesa
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    Leesa Sleep's social challenge asks people to go bedless for charity

    The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.

    By • Nov. 12, 2020
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    Rohit Tandon via Unsplash
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    App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

    Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.

    By • Nov. 12, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra offers runners a chance to star in commercial

    The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

    By • Nov. 12, 2020
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    unsplash/freestocks
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    Twitter launches carousel ads to drive web traffic, app installs

    App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

    By • Nov. 11, 2020
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    Courtesy of HBO
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    HBO releases AR wellness app for 'His Dark Materials' season premiere

    As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

    By • Nov. 11, 2020
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    StockSnap/Pexels
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    Spotify grows podcasting ambitions with audio ad company acquisition

    The $235 million deal will let advertisers target 60,000 audience segments on Megaphone, which is used by more than 20,000 marketers and publishers.

    By • Nov. 11, 2020
  • Verishop launches social shopping app.
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    Courtesy of Verishop
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    Verishop reworks app for social shopping

    A new approach to shopping is playing out on Instagram and Pinterest, with browsing photos and videos online as the modern version of window shopping.

    By Tatiana Walk-Morris • Nov. 10, 2020
  • USAA #HonorThroughAction campaign retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from USAA on November 10, 2020
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    USAA unveils #HonorThroughAction social challenge for Veterans Day

    A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.

    By • Nov. 10, 2020
  • Tessa Virtue partners with Kashi Canada on Instagram activation, retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from Kashi Canada on November 10, 2020
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    Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

    The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

    By • Nov. 10, 2020