Social Media
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Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
By Chris Kelly • April 2, 2026 -
Courtesy of Mars
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.”
By Chris Kelly • March 30, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Aerie
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
By Jessica Hammers • March 26, 2026 -
Courtesy of Hollister
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
By Chris Kelly • March 26, 2026 -
Peter Adams/Marketing Dive
TikTok pitches advertisers on bold new chapter under US joint venture
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
By Peter Adams • March 25, 2026 -
Courtesy of Tubi
TikTok, Tubi start creator program to bring social stars to streaming
TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series.
By Peter Adams • March 19, 2026 -
Courtesy of Garage Beer
‘Dumb is hard to replicate’: How Garage Beer wins with content, community
Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.
By Chris Kelly • March 19, 2026 -
Courtesy of Colgate
Colgate aims for stressed millennials with campaign about resilience
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
By Jessica Hammers • March 19, 2026 -
Courtesy of JCPenney
Why JCPenney’s spring campaign bowed with a Paris, Texas, fashion show
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, discusses how a recent campaign plays off previous social-first efforts.
By Chris Kelly • March 16, 2026 -
Courtesy of Ugg
Ugg pays homage to B-movie classics and their handcrafted effects
Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.”
By Peter Adams • March 16, 2026 -
Retrieved from Burger King on March 13, 2026
Burger King’s CMO on firing its mascot as brand evolves in new campaign
“There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.
By Chris Kelly • March 16, 2026 -
Courtesy of TreSemmé
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
By Jessica Hammers • March 12, 2026 -
Courtesy of Marriott
Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
By Peter Adams • Updated March 12, 2026 -
Courtesy of Procter & Gamble
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
By Chris Kelly • March 10, 2026 -
Courtesy of Knorr
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
By Chris Kelly • March 9, 2026 -
Courtesy of Burger King
Burger King names 2 new agencies following viral Whopper bite moment
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
By Peter Adams • March 9, 2026 -
Courtesy of Unleashed Brands
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
By Chris Kelly • March 6, 2026 -
Courtesy of McDonald's
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
By Chris Kelly • March 5, 2026 -
Courtesy of MLB
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
By Aaron Baar • Feb. 26, 2026 -
Courtesy of Coach
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
By Chris Kelly • Feb. 26, 2026 -
Courtesy of IHOP
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
By Sara Karlovitch • Feb. 25, 2026 -
Permission granted by Waterloo Sparkling Water
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
By Peter Adams • Feb. 23, 2026 -
Courtesy of Depop
Depop touts ability to support consumer incomes with ‘Depoponomics’
A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.
By Jessica Hammers • Feb. 18, 2026 -
Courtesy of PepsiCo
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.
By Chris Kelly • Feb. 18, 2026 -
Courtesy of Carl's Jr.
Deep DiveHow QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
By Chris Kelly • Feb. 18, 2026
