TikTok leans on AI, search in bid to advertisers at annual summit

The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

By Aaron Baar • June 5, 2025

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes content.

By Chris Kelly • June 5, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

How Dove’s first creator-led campaign paves way forward for Unilever

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

By Chris Kelly • June 4, 2025

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

By Andrew Hutchinson • June 2, 2025

RXBar scrubs corporate jargon from social feeds in battle against B.S.

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

By Peter Adams • June 2, 2025

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.

By Chris Kelly • May 30, 2025

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

By Jessica Deyo • May 29, 2025

Coke pushes Gen Z to ditch digital noise and embrace summer fun

“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

By Peter Adams • May 27, 2025

SMBs rely heavily on social media for marketing and growth, study says

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

By Aaron Baar • May 22, 2025

Publicis acquires Captiv8 as influencer marketing ambitions expand

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

By Peter Adams • Updated May 22, 2025

Uno plays into game night trend with themed social clubs

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter.

By Sara Karlovitch • May 21, 2025

Oscar Mayer’s Wienermobiles plan race ahead of Indy 500

The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.

By Aaron Baar • May 20, 2025

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

By Chris Kelly • May 19, 2025

Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

By Sara Karlovitch • May 15, 2025

YouTube spotlights how brands can own cultural moments at ad showcase

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

By Peter Adams • May 15, 2025

How Unrivaled built brand partnerships that are more than logo slaps

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

By Chris Kelly • May 12, 2025

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

By Peter Adams • May 9, 2025

Sociable: Meta offers tips for advertisers based on latest engagement trends

The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.

By Andrew Hutchinson • May 8, 2025

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

By Aaron Baar • May 8, 2025

Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

By Jessica Deyo • May 8, 2025

TikTok reassures brands on future as advertising ambitions broaden

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

By Peter Adams • May 7, 2025

5 years of media evolution provide few answers to brands’ chaotic 2025

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

By Peter Adams , Julia Himmel • May 6, 2025

Why QVC is targeting Gen X with a TikTok livestream shopping event

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

By Jessica Deyo • May 6, 2025

Brawny brings back the Brawny Man for brand refresh

A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.

By Chris Kelly • May 5, 2025

Sociable: X offers new tips to help brands avoid common posting mistakes

The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.

By Andrew Hutchinson • May 1, 2025