P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign

Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Snickers preps #SmoothItOver campaign for after Valentine's Day

Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.

By Robert Williams • Feb. 7, 2019

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day

Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.

By Robert Williams • Feb. 7, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 6, 2019

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

Comic Dive: Gutterballs

Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Olay beats other brands at Super Bowl digital marketing, Merkle report says

The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place.

By Erica Sweeney • Feb. 5, 2019

T-Mobile teams with Taco Bell, Lyft for freebies via mobile app

An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.

By Robert Williams • Feb. 5, 2019

Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event

Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.

By Erica Sweeney • Feb. 5, 2019

Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate

In response, MillerCoors purchased a full-page advertisement in The New York Times to slam Bud Light and highlight that its beer is made with corn syrup.

By Cathy Siegner • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Hulu taps viral Instagram egg for mental health PSA after Super Bowl

Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.

By Erica Sweeney • Feb. 4, 2019