Social Media: Page 124
-
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
By Peter Adams • Dec. 13, 2018 -
Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds
TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.
By Erica Sweeney • Dec. 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018 -
KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend
Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.
By Erica Sweeney • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
By Robert Williams • Dec. 12, 2018 -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
By Robert Williams • Dec. 12, 2018 -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.
By Erica Sweeney • Dec. 12, 2018 -
Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
Column
Comic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
By John Hazard and Lisa Burdige • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
By Erica Sweeney • Dec. 10, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Column
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 7, 2018 -
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites
The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.
By Erica Sweeney • Dec. 7, 2018 -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
By Erica Sweeney • Dec. 7, 2018 -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
By Erica Sweeney • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
By Robert Williams • Dec. 6, 2018 -
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
Payless draws negative buzz from millennials over influencer stunt, analysis finds
Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.
By Erica Sweeney • Dec. 6, 2018
Previous
