63% of consumers prefer to purchase from purpose-driven brands, study finds

The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.

By Peter Adams , Erica Sweeney • Dec. 6, 2018

Rent the Runway eyes Jonathan Van Ness for social contest

The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.

By Robert Williams • Dec. 5, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Zulily adds mobile twist to 'white elephant' parties

Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.

By Robert Williams • Dec. 5, 2018

Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture

The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.

By Erica Sweeney • Dec. 5, 2018

Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'

The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings. 

By Erica Sweeney • Dec. 5, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Smirnoff, Stella Artois upgrade travelers stuck in the middle seat

The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness. 

By Erica Sweeney • Dec. 4, 2018

Nestlé bakes UGC, social media Q&A into National Cookie Day celebration

The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.

By Natalie Black (Koltun) , Robert Williams • Dec. 4, 2018

Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Facebook updates collections to let users create shareable holiday wish lists

Users can create wish lists to share with friends and family, or collaborate on holiday party planning. 

By Erica Sweeney • Dec. 4, 2018

All aboard: Amtrak opens casting call for social media users

The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.

By Robert Williams • Dec. 3, 2018

McDonald's honors 'hamburger menu' creator with Reddit takeover

Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.

By Robert Williams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Executive of the Year: Kylie Jenner, Kylie Cosmetics

Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series

The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards. 

By Erica Sweeney • Dec. 3, 2018

Captain Morgan hosts holiday contest on Instagram

Actor Adam Devine will "crash" the house party of one lucky winner.

By Robert Williams • Nov. 30, 2018

Payless entices influencers with fake luxury boutique

Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads. 

By Erica Sweeney • Nov. 30, 2018

Retail advertisers increased Facebook spend heading into Thanksgiving, study finds

Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.

By Erica Sweeney • Nov. 30, 2018