Social Media: Page 133
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Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs
The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.
By Erica Sweeney • Oct. 11, 2018 -
Deep Dive
What true brand bravery looks like, according to marketers who took the leap
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
By Peter Adams • Oct. 10, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign
"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.
By Erica Sweeney • Oct. 10, 2018 -
Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018 -
Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers
The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.
By Erica Sweeney • Oct. 9, 2018 -
Ford brings on more than 100 in-house marketers, BBDO in agency revamp
Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.
By Erica Sweeney • Oct. 9, 2018 -
Google+ to shutter after reports of exposed user data
While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communication.
By Robert Williams • Oct. 9, 2018 -
Facebook debuts Portal for in-home video chat
The two voice-enabled devices currently don't have ads, but both work with Amazon's Alexa voice assistant.
By Robert Williams • Oct. 9, 2018 -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 8, 2018 -
Facebook rebrands Camera Effects Platform, expands program to Instagram
Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.
By Robert Williams • Oct. 8, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Wendy's CMO on striking the right amount of social media sass
The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Black (Koltun) • Oct. 5, 2018 -
53% of consumers believe brands can do more to solve social problems than governments
Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue.
By Erica Sweeney • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers
The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.
By Erica Sweeney • Oct. 4, 2018 -
The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 4, 2018 -
Retrieved from Nike on October 03, 2018
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
By Chris Kelly • Oct. 4, 2018 -
Reebok debuts '90s-themed campaign with capsule collection, content series
The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.
By Erica Sweeney • Oct. 3, 2018 -
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
Cheetos' Win What You See expands locally and internationally
PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%.
By Erica Sweeney • Oct. 3, 2018 -
PwC: 16% of consumers will use smartphones for holiday shopping
A shift in buying habits will particularly benefit Instagram, Pinterest and Snapchat, which have boosted their mobile commerce tools in the past year.
By Robert Williams • Oct. 3, 2018 -
PayPal teams with Phoenix Suns on jersey patch, cashless payments
Fans can use one-touch payments for parking, merchandise and concessions with new PayPal-installed devices at the Talking Stick Arena.
By Robert Williams • Oct. 3, 2018 -
Study: Commuters spend more time shopping, ordering food on phones
The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work.
By Robert Williams • Oct. 2, 2018 -
Facebook veteran Adam Mosseri to lead Instagram
His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.
By Robert Williams • Oct. 2, 2018
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