Study: Emoji drive open rates for push notifications 254%

Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.

By Robert Williams • July 17, 2018

MTV taps influencers to announce VMA nominations on Instagram's IGTV

The news is a coup for a fledgling video hub that's only a few weeks old.

By Robert Williams • July 17, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Comic Dive: This Bud's for Us

By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising."

By John Hazard and Lisa Burdige • July 17, 2018

Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor

An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability. 

By Erica Sweeney • July 17, 2018

The Washington Post turns on Twitch channel with live news coverage, political series

The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April. 

By Erica Sweeney • July 17, 2018

Dietz & Watson celebrates unique hot dog flavors of MLB cities

The deli foods brand has created 30 custom hot dog recipes inspired by each MLB team and its city’s local flavors.

By Erica Sweeney • July 16, 2018

Study: 47% of advertisers spend less on Snapchat video ads than expected

Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.

By Robert Williams • July 16, 2018

Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

The Condé Nast-Tapestry study highlights the influence that traditional and digital media have in purchasing decisions.

By Erica Sweeney • July 16, 2018

Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song

A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party. 

By Natalie Black (Koltun) , Chris Kelly • July 13, 2018

No US team, no problem: Breaking down this year's World Cup advertising

Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.

By Sean Gibbons • July 13, 2018

How Pepperidge Farm drove 8x lift in social engagement for Milano cookie

Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.

By Chris Kelly • July 12, 2018

Nesquik celebrates 70th anniversary with pop-up Milk Stop experience

The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.

By Erica Sweeney • July 12, 2018

Report: Target's invite-only app lets superusers work with designers

The app is said to look like Instagram, complete with large square photos in an endless feed.

By Robert Williams • July 12, 2018

Snapchat users who watch 'The Darkest Minds' trailer get Pandora access

Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film. 

By Robert Williams • July 12, 2018

Tracking Q2's biggest stories and ad spend's 'tug of war'

Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.

By Sean Gibbons • July 12, 2018

Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign

The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors. 

By Erica Sweeney • July 12, 2018

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Coke debuts 'One Last Summer' docuseries on Gen Z

The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.

By Erica Sweeney • July 10, 2018

Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018