Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign

The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors. 

By Erica Sweeney • July 12, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Coke debuts 'One Last Summer' docuseries on Gen Z

The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.

By Erica Sweeney • July 10, 2018

Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Comic Dive: Transparent Trap

Social media giants' new ad policies aim to bring greater transparency to their platforms amid pressure to stop the spread of misinformation.

By John Hazard and Lisa Burdige • July 10, 2018

Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week

The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.

By Erica Sweeney • July 10, 2018

Evian replaces babies with influencers in latest 'Live Young' campaign

Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials. 

By Erica Sweeney • July 10, 2018

Social commerce on the rise as more brands adopt shoppable content

Nearly 66% of brands studied are now selling on social media, according to a report by GartnerL2.

By Dan O'Shea • July 9, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Coca-Cola, 7-Eleven partner on World Cup mobile promotion

7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.

By Robert Williams • July 6, 2018

Report: Reddit plans to lure advertisers with new offerings

The site has shared case studies from clients like Duracell, Toyota, Coca-Cola and JetBlue with ad agencies, according to CNBC.

By Erica Sweeney • July 6, 2018

Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs

Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."

By Erica Sweeney • July 5, 2018

Comic Dive: Personas Non Gratas

Unilever recently announced its plans to push back against the growing trend for brands to buy fake followers and bots.

By John Hazard and Lisa Burdige • July 3, 2018

KFC's Extra Crispy Colonel will cameo on 'General Hospital'

An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places. 

By Erica Sweeney • July 3, 2018

Adidas goes offline for influencer campaign

The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.

By Daphne Howland • July 2, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018

Walmart, P&G see their ads pulled under Facebook's new political labeling policy

P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America.

By Erica Sweeney • July 2, 2018

Facebook, Twitter ramp up ad transparency efforts

The social giants seek to make political ads more open to user scrutiny, but Facebook's new system is causing delays and frustrations in posting content.

By Robert Williams • June 29, 2018