Hyatt supports self-care for travelers with new FIND platform

The initiative centers around food, fitness, relaxation and exploration, and targets World of Hyatt loyalty members with activities like yoga on the beach. 

By Erica Sweeney • July 19, 2018

Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover

A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.

By Erica Sweeney • July 19, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Study: Instagram leads as influencer marketing platform

Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.

By Robert Williams • July 18, 2018

KFC channels kittens, robot Colonel in 4-hour Facebook live stream

From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.

By Natalie Black (Koltun) • July 18, 2018

Honda loops in GIFs to promote summer sales event

Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.

By Robert Williams • July 18, 2018

Lay's debuts 8 regionally-inspired flavors for 'Tastes of America' tour

A food festival tour with influencer Hannah Hart supports the launch.

By Erica Sweeney • July 18, 2018

How Coke amplifies in-stadium experiences via digital tech

The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.

By Peter Adams • July 18, 2018

Doritos brings back Busta Rhymes for rising talent hip-hop competition

Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival. 

By Erica Sweeney • July 18, 2018

Study: Emoji drive open rates for push notifications 254%

Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.

By Robert Williams • July 17, 2018

MTV taps influencers to announce VMA nominations on Instagram's IGTV

The news is a coup for a fledgling video hub that's only a few weeks old.

By Robert Williams • July 17, 2018

Comic Dive: This Bud's for Us

By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising."

By John Hazard and Lisa Burdige • July 17, 2018

Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor

An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability. 

By Erica Sweeney • July 17, 2018

The Washington Post turns on Twitch channel with live news coverage, political series

The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April. 

By Erica Sweeney • July 17, 2018

Dietz & Watson celebrates unique hot dog flavors of MLB cities

The deli foods brand has created 30 custom hot dog recipes inspired by each MLB team and its city’s local flavors.

By Erica Sweeney • July 16, 2018

Study: 47% of advertisers spend less on Snapchat video ads than expected

Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.

By Robert Williams • July 16, 2018

Study: Beauty shoppers spend 80% of purchase journey in pre-search phase

The Condé Nast-Tapestry study highlights the influence that traditional and digital media have in purchasing decisions.

By Erica Sweeney • July 16, 2018

Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song

A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party. 

By Natalie Black (Koltun) , Chris Kelly • July 13, 2018

No US team, no problem: Breaking down this year's World Cup advertising

Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.

By Sean Gibbons • July 13, 2018

How Pepperidge Farm drove 8x lift in social engagement for Milano cookie

Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.

By Chris Kelly • July 12, 2018

Nesquik celebrates 70th anniversary with pop-up Milk Stop experience

The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.

By Erica Sweeney • July 12, 2018

Report: Target's invite-only app lets superusers work with designers

The app is said to look like Instagram, complete with large square photos in an endless feed.

By Robert Williams • July 12, 2018

Snapchat users who watch 'The Darkest Minds' trailer get Pandora access

Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film. 

By Robert Williams • July 12, 2018

Tracking Q2's biggest stories and ad spend's 'tug of war'

Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.

By Sean Gibbons • July 12, 2018

Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign

The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors. 

By Erica Sweeney • July 12, 2018