How the music industry can set the tempo for brand experiences

Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.

By Stefan Tauber • July 30, 2018

Snapchat pilots 'Storytellers' program matching top influencers with advertisers

Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.

By Robert Williams • July 27, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook snaps up messaging company Redkix to strengthen Workplace

The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities. 

By Erica Sweeney • July 27, 2018

Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows

Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.

By Robert Williams • July 26, 2018

Why Facebook's revenue growth decelerated in Q2 and will slip further in H2

While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was. 

By Erica Sweeney • July 26, 2018

Why trolling IHOP isn't the same as snacking on Papa John's woes

Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool.

By Chris Kelly • July 26, 2018

Mobile commerce startup shutters after failing to deliver

Unlike other doomed shopping apps, Grabble still has investment money that its co-founders intend to use to start another business.

By Dan Alaimo • July 25, 2018

PepsiCo replaces Coke at Madison Square Garden, ending 100-year run

The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers. 

By Erica Sweeney • July 25, 2018

Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports

The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.

By Robert Williams • July 25, 2018

Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses

LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.

By Erica Sweeney • July 25, 2018

Ryan Reynolds brings wit to Peak Games' performance marketing campaign

The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.

By Robert Williams • July 25, 2018

Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs

The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

By Erica Sweeney • July 25, 2018

DoorDash aims to 'do good' with social sweepstakes, murals in hipster hot spots

The strategy merges out-of-home advertising with Instagram to raise awareness of restaurant food waste.

By Robert Williams • July 24, 2018

YouTube app tests Explore tab to drive video discovery

Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.

By Robert Williams • July 24, 2018

Walmart adds influencer content to product pages

Some info pages now include photos and recipes from bloggers, but it's not clear how much the subtle changes will move the needle.

By Daphne Howland • July 24, 2018

Honda dings 'meh' hybrid alternatives in new campaign for the Insight

"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.

By Erica Sweeney • July 24, 2018

Sprout Social forges deeper integration with Pinterest

The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.

By Dan O'Shea • July 23, 2018

App Annie: World Cup helped spark 15% jump in app downloads

Although TV ratings were down for the tournament, mobile streaming activity appeared particularly strong.

By Robert Williams • July 23, 2018

Study: Snapchat users buy 20% more gifts during holidays

Victoria's Secret and Target saw the biggest jumps in foot traffic among Snapchat users on Black Friday, with store visits reaching 15 times higher than on a typical day.

By Robert Williams • July 23, 2018

WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations

The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016. 

By Erica Sweeney • July 23, 2018

96% of marketers put 'quality of followers' at the top of influencer checklists, study finds

A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.  

By Erica Sweeney • July 23, 2018

Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads

Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate. 

By Peter Adams • July 23, 2018

Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams

A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.

By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018

Strong women carry Reebok's latest 'BeMoreHuman' campaign

In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.

By Daphne Howland • July 19, 2018

Instagram may have 95M bot accounts, The Information reports

Facebook's image-sharing app may be the next frontier in the fight against "fake news."

By Robert Williams • July 19, 2018