Social Media: Page 139
-
Brinks Home Security targets millennial homeowners with brand revamp
The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system.
By Erica Sweeney • Aug. 21, 2018 -
Giphy gets into the stories game
The site's first story consists of a recap of the final episode of this season's "The Bachelorette."
By Robert Williams • Aug. 21, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs
Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.
By Erica Sweeney • Aug. 21, 2018 -
'Crazy Rich Asians' leads with social media mentions, box office sales
The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.
By Robert Williams • Aug. 20, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers
The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship.
By Erica Sweeney • Aug. 20, 2018 -
Deep Dive
Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.
By Peter Adams • Aug. 20, 2018 -
Twitter ends third-party access to push notifications, automatic timeline updates
The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform.
By Robert Williams • Aug. 17, 2018 -
71K Twitter users block major brands over far-right conspiracy theorist
Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.
By Erica Sweeney • Aug. 17, 2018 -
Column
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018 -
Captain Morgan crashes parties with new pitchman Adam Devine
The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements.
By Erica Sweeney • Aug. 17, 2018 -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
Gen Z more likely to visit shopping malls, fast-food restaurants, study finds
Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries.
By Erica Sweeney • Aug. 16, 2018 -
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018 -
Dennis Quaid breaks the fourth wall for Esurance's brand revamp
In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.
By Erica Sweeney • Aug. 16, 2018 -
Retrieved from Coca-Cola on July 15, 2018
Deep DiveThe price is right: Why food, drink brands spend big money for celebrity endorsers
While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.
By Pamela DeLoatch • Aug. 16, 2018 -
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018 -
Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
By Erica Sweeney • Aug. 15, 2018 -
Bacardi and Major Lazer tap SoundCloud for music talent competition
While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform.
By Erica Sweeney • Aug. 15, 2018 -
Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
By Robert Williams • Aug. 14, 2018 -
H&M powers up new website, mobile app
Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.
By Dan O'Shea • Aug. 14, 2018 -
Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
By Natalie Black (Koltun) • Aug. 14, 2018 -
Study: Social media, email marketing are best for digital lead generation
Most marketers say the effectiveness of digital lead generation is improving overall.
By Erica Sweeney • Aug. 14, 2018 -
Column
Comic Dive: Bitcoin Bank
Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
By John Hazard and Lisa Burdige • Aug. 14, 2018
Previous
