Social Media: Page 138
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Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 29, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
Column
Comic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018 -
EMarketer: Snapchat to overtake Facebook among UK youth this year
Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.
By Robert Williams • Aug. 28, 2018 -
Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Miracle Whip takes over Florida town to drive out mayo
The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law.
By Erica Sweeney • Aug. 27, 2018 -
Facebook picks HP's Antonio Lucio as CMO
Lucio will report to Chief Product Officer Chris Cox and help to diversify the embattled social giant's senior executive ranks.
By Erica Sweeney • Aug. 27, 2018 -
BuzzFeed and Twitter build on success with second live-streamed talk show
The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.
By Robert Williams • Aug. 24, 2018 -
New York Public Library brings classic literature to Instagram
Nearly 40,000 Instagram users read the library's first Insta Novel, a version of Lewis Carroll's classic "Alice in Wonderland."
By Robert Williams • Aug. 24, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection
The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.
By Erica Sweeney • Aug. 24, 2018 -
Axe taps rapper Kyle for high school workshops on toxic masculinity
The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better.
By Erica Sweeney • Aug. 24, 2018 -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018 -
Study: Kicking off holiday campaigns in October boosts impressions by 7%
Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers.
By Erica Sweeney • Aug. 23, 2018 -
Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign
The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.
By Robert Williams • Aug. 22, 2018 -
Forrester: Video ad spending will hit $103B by 2023
However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.
By Erica Sweeney • Aug. 22, 2018 -
Half of adult Facebook users have never heard of Watch, survey shows
The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.
By Robert Williams • Aug. 22, 2018 -
Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018
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