64% of marketers struggle to implement effective brand safety strategies, study finds

Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes. 

By Erica Sweeney • Aug. 23, 2018

Study: Kicking off holiday campaigns in October boosts impressions by 7%

Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers. 

By Erica Sweeney • Aug. 23, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign

The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.

By Robert Williams • Aug. 22, 2018

Forrester: Video ad spending will hit $103B by 2023

However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.

By Erica Sweeney • Aug. 22, 2018

Half of adult Facebook users have never heard of Watch, survey shows

The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.

By Robert Williams • Aug. 22, 2018

Facebook kills 5K ad targeting options to combat discriminatory practices

The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.

By Erica Sweeney • Aug. 22, 2018

Brinks Home Security targets millennial homeowners with brand revamp

The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system. 

By Erica Sweeney • Aug. 21, 2018

Giphy gets into the stories game

The site's first story consists of a recap of the final episode of this season's "The Bachelorette."

By Robert Williams • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs

Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.

By Erica Sweeney • Aug. 21, 2018

'Crazy Rich Asians' leads with social media mentions, box office sales

The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.

By Robert Williams • Aug. 20, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers

The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship. 

By Erica Sweeney • Aug. 20, 2018

Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity

From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.

By Peter Adams • Aug. 20, 2018

Twitter ends third-party access to push notifications, automatic timeline updates

The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform. 

By Robert Williams • Aug. 17, 2018

71K Twitter users block major brands over far-right conspiracy theorist

Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform. 

By Erica Sweeney • Aug. 17, 2018

Captain Morgan crashes parties with new pitchman Adam Devine

The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements. 

By Erica Sweeney • Aug. 17, 2018

Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions

P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018

Foot Locker, Asics team up on shoppable anime series, apparel collection

"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.

By Erica Sweeney • Aug. 16, 2018

Dennis Quaid breaks the fourth wall for Esurance's brand revamp

In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.

By Erica Sweeney • Aug. 16, 2018

Gen Z more likely to visit shopping malls, fast-food restaurants, study finds

Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries. 

By Erica Sweeney • Aug. 16, 2018

53% of consumers more likely to purchase from brands that are transparent on social media

A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

By Erica Sweeney • Aug. 16, 2018

The price is right: Why food, drink brands spend big money for celebrity endorsers

While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.

By Pamela DeLoatch • Aug. 16, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018