Heineken lands in hot water again, this time over use of 'beer girls'

International health organization Global Fund is ending its partnership with the brewer, which follows a controversy last week where the brand had to pull an ad accused of racism.

By Erica Sweeney • April 2, 2018

Waldo hides in Google Maps for April Fools' prank

The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game. 

By Erica Sweeney • April 2, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

LinkedIn accelerates video push with native ads, content for company pages

More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found. 

By Erica Sweeney • March 29, 2018

Facebook kills ad targeting program based on third-party data

Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.

By Chantal Tode • March 29, 2018

Brands can take emotional appeals to millennials too far

Ace Metrix found that the age group appreciates hearing about brand values but is put off by suggestions to embody them or take actions like volunteering.

By Erica Sweeney • March 29, 2018

Study: 45% plan to use Facebook less amid Cambridge Analytica scandal

When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."

By Erica Sweeney • March 28, 2018

Heineken pulls 'lighter is better' ad after Chance the Rapper, others call it racist

In the spot, a bartender slides a bottle of Heineken Light past several black people before it lands with a paler-skinned woman.

By Erica Sweeney • March 28, 2018

Peeps names Energizer Bunny as 'celebrity creative director,' just in time for Easter

As part of the April Fools' prank, the Energizer Bunny will assume full creative control in Peeps production, including by giving some products a new look.  

By Erica Sweeney • March 28, 2018

TradeStation's barbershop pop-up features blue hair, trading competition

The online brokerage firm hopes to grab the attention of those passing through NYC's Oculus train station with an experience that offers a chance to get a fresh look.  

By Erica Sweeney • March 27, 2018

YouTube TV signs on as first-ever presenting sponsor for NBA Finals

Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are. 

By Erica Sweeney • March 27, 2018

Tumi takes new luggage line around the world in short film starring Alexander Skarsgard

The James Bond-esque video features scenic views of destinations ranging from Italy to Mongolia, where each stop highlights one of the Tumi Latitude suitcase's qualities

By Erica Sweeney • March 27, 2018

Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers

There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.

By Erica Sweeney • March 27, 2018

NBA lets some fans stream a live game's final quarter for 99 cents

Offering access to parts of games through micro-transactions could turn into a moneymaker for the league as it emulates Amazon's Twitch.

By Erica Sweeney • March 26, 2018

Google will support non-targeting ads for GDPR compliance

A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.

By Erica Sweeney • March 26, 2018

Old Spice fits a full-size scented paper blazer into GQ print ad

The campaign developed by Wieden + Kennedy promotes the brand's new Red Collection and pokes fun at traditional fragrance marketing.

By Erica Sweeney • March 26, 2018

Facebook backlash intensifies even as Zuckerberg apologizes in full-page ad

More brands distanced themselves from the social media giant, which is trying to regain control of the narrative.

By Erica Sweeney • March 26, 2018

Home Depot expands 'Shop the Look' with Pinterest

The hardware chain added more than 100,000 shoppable home décor products to the platform.

By Robert Williams • March 23, 2018

Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement

Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.

By Erica Sweeney • March 23, 2018

Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body

Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy. 

By Peter Adams , Chantal Tode • March 23, 2018

Facebook puts data privacy burden on developers, but Mozilla still pulls ads

Mark Zuckerberg yesterday outlined steps the social media giant will take to better safeguard users' data. Mozilla wasn't impressed.  

By Chantal Tode , Erica Sweeney • March 22, 2018

H&M and Crocs dance into spring with star-studded campaigns

The retailer released an empowering short where Elizabeth Olsen and Winona Ryder meet on the dance floor, while the shoe brand brought back Drew Barrymore for a musical number.

By Erica Sweeney • March 22, 2018

Chipotle taps former Taco Bell exec as CMO

At the Yum Brands chain, Chris Brandt oversaw the type of digital initiatives — including the Taco Bell mobile app — that Chipotle wants to focus more on.  

By Erica Sweeney • March 21, 2018

Report: Facebook faces FTC probe over handling of user data

The social giant's rough week continues, as CEO Mark Zuckerberg and COO Sheryl Sandberg were also reportedly absent for an internal briefing about its role in the Cambridge Analytica scandal.

By Erica Sweeney • March 21, 2018

EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat

The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016. 

By Erica Sweeney • March 20, 2018

Facebook pilots Patreon-like program to support creator community

One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges. 

By Erica Sweeney • March 20, 2018