Dunkin' names BBDO as creative AOR amid brand revamp

Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?

By Erica Sweeney • April 18, 2018

White Castle showcases Puerto Rican musician to support her college dreams

Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music. 

By Erica Sweeney • April 17, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Mike's Harder recreates 'Deadpool' bar with pop-up experiences

Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.

By Erica Sweeney • April 17, 2018

Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'

A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices. 

By Erica Sweeney • April 17, 2018

Colgate tackles water conservation with help from Michael Phelps, voice assistants

Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa. 

By Erica Sweeney • April 17, 2018

5 must-have considerations when working with influencers, according to P&G's legal counsel

Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.

By Natalie Black (Koltun) • April 16, 2018

NBA's Stephen Curry promotes mental resilience in new TV spot

The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.

By Erica Sweeney • April 16, 2018

Amazon Studios drops the curtain on open-script submission program

Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.

By Erica Sweeney • April 16, 2018

Sweetarts asks fans to share their passions using gummy candies

Consumers can answer questions about their interests using gummy shape pieces, including game consoles, guitars, cameras, rocket ships and more, using hashtag #ShareYourPassionSweepstakes. 

By Erica Sweeney • April 16, 2018

Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%

The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.

By Erica Sweeney • April 13, 2018

Heinz asks Twitter if America really needs 'Mayochup'

If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S. 

By Erica Sweeney • April 13, 2018

Captain Morgan sets sights on Spotify, Facebook to reach young drinkers

The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users. 

By Erica Sweeney • April 13, 2018

LinkedIn partners with Tenor to add GIFs to messaging

The news comes just weeks after Google bought Tenor and amid plans by the business network to add more ways for users to incorporate visual communications.

By Robert Williams • April 12, 2018

Sharpie partners with Derek Jeter's Players' Tribune on first-person content series

The effort highlights the personal journeys of several athletes and the charities they support, with their signatures emblazoned on special-edition markers. 

By Erica Sweeney • April 12, 2018

DJ Khaled backs off booze brand posts following watchdog complaints

Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal. 

By Erica Sweeney • April 12, 2018

EMarketer: Native ad growth will dip to 31% this year

The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile. 

By Erica Sweeney • April 12, 2018

4A's, ad agencies form Advertiser Protection Bureau to take on brand safety

The APB establishes a process for flagging "risky environments" to be investigated by agency-client teams.

By Erica Sweeney • April 11, 2018

Ford deploys digital billboards showcasing fan-created Mustang logos

A Pony Personalizer lets gearheads customize their logos and order prints, clothing and limited-edition grille badges for late-model vehicles. 

By Erica Sweeney • April 11, 2018

Adidas takes on equal pay with #20PercentCounts

The company's flagship Adidas and Reebok brands are joining the likes of Lyft and P&G to raise awareness of the consequences of gender and racial pay disparities.

By Daphne Howland • April 11, 2018

W Hotels auctions off designer yurts to loyalty members at Coachella

Parent company Marriott is at the same time expanding its TED partnership to offer curated in-room TED Talks playlists to match guests' moods.

By Erica Sweeney • April 10, 2018

Study: Pillsbury, Puma top brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Facebook suspends more data firms over privacy scandal

AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.

By Robert Williams • April 9, 2018

Febreze targets 'scent skeptics' in video series starring Tamera Mowry-Housley

The campaign from Procter & Gamble promotes Febreze One, a new product that promises to remove odors without heavy perfumes. 

By Erica Sweeney • April 9, 2018

Breaking down the marketing winners and losers from Q1 2018

From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers. 

By Kayla Matthews • April 9, 2018

Coke touts legacy, originality in campaign launching ahead of UK sugar tax

The tax will increase the price of the soft drink, as its recipe has not been reformulated — a factor the brand is championing as a point of uniqueness.

By Erica Sweeney • April 9, 2018