Why generational marketing could send retailers back to the drawing board

While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.

By Cara Salpini • Feb. 14, 2018

Jolly Rancher gives out faux candy jewelry in #ValentinesDaySucks promo

The goal was to rescue candy fans from the "suckiest of situations" — finding a gift for a loved one just days before the holiday.

By Erica Sweeney • Feb. 14, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

Bud Light flaunts Texas roots with regional spots, state-themed cans

A partnership with local musicians Siggno and Josh Abbott Band celebrates the more than 30 years the beer has been brewed in Houston.

By Erica Sweeney • Feb. 13, 2018

Diesel launched a pop-up shop selling 'fake' products

The marketing stunt drew hundreds of shoppers to the New York store that was made to appear "authentically fake."

By Daphne Howland • Feb. 13, 2018

What Unilever's CMO really said about Google and Facebook

No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week. 

By Peter Adams • Feb. 13, 2018

KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day

The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.

By Erica Sweeney • Feb. 12, 2018

Apple's short film shot on iPhone X goes viral in China

"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.

By Erica Sweeney • Feb. 12, 2018

Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis

The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.

By Erica Sweeney • Feb. 12, 2018

Study: Facebook and Google represent less than 5% of digital revenue for publishers

Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver. 

By Erica Sweeney • Feb. 9, 2018

Google, Snapchat add Olympics-themed video, VR and voice content

Snapchat's filters and augmented reality lenses give viewers a fun way to engage with the weeks-long event and drum up excitement on social media.

By Erica Sweeney • Feb. 8, 2018

Twitter's turnaround takes hold as advertisers spend more, driving up Q4 revenue

A focus on video and prioritizing the most relevant posts for users helped the company post its first revenue gain in four quarters. 

By Chantal Tode • Feb. 8, 2018

New Wyndham Grand program encourages family time over screen time

The hotel chain takes a novel approach in its latest campaign by making an appeal to parents looking for a vacation from the demands of technology.

By Erica Sweeney • Feb. 8, 2018

Lay's looks to put a smile on the faces of millennial snackers

Marketing Dive got a sneak peek at an activation in New York City that's part of Frito-Lay's new "Smile with Lay's" national campaign.

By Peter Adams • Feb. 8, 2018

Snapchat's redesign reverses slump as user growth, ad revenue surge

Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.

By Natalie Black (Koltun) • Feb. 7, 2018

Birchbox, Revolve test Instagram Collection ads

The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.

By Erica Sweeney • Feb. 7, 2018

Wingstop debuts Valentine's Day 'luv' hotline, wing bouquet kit

Callers can pre-order a heart-shaped box of the tools to create a wing bouquet using skewers, decorative cellophane, tissue paper and ribbon.

By Erica Sweeney • Feb. 6, 2018

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.

By Erica Sweeney • Feb. 6, 2018

Report: Viacom plans to buy VidCon in push to court younger audiences

Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans. 

By Erica Sweeney • Feb. 6, 2018

The final score: Meet the advertising winners and losers from Super Bowl LII

Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

M&M's extends Super Bowl push with 6- and 15-second pre-roll ads

After taking the past three years off, the candy brand embraced a "go big or go home" strategy for Super Bowl LII.

By Erica Sweeney • Feb. 5, 2018

By the numbers: A look at Super Bowl LII marketing data

It is looking like this year's game could have the second highest ad revenue in history after 2017.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

Former Facebook and Google employees form anti-tech addiction coalition

The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.

By Erica Sweeney • Feb. 5, 2018

Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'

The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.

By Erica Sweeney • Feb. 2, 2018