Study: Digital, TV drove 10.8% growth in US advertising last month

Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory. 

By Erica Sweeney • Feb. 26, 2018

3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on

Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up. 

By Brett Hyman • Feb. 23, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018

Lime-A-Rita opens social media advice column run by brand characters

The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs. 

By Erica Sweeney • Feb. 23, 2018

How to still succeed with Facebook video marketing following the News Feed update

Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.

By Paul Casinelli • Feb. 22, 2018

YouTube pulls Parkland shooting conspiracy video that reached No. 1 on Trending

The video, which misidentified a student survivor as a paid actor, was at the top of the popular section for several hours before being removed by the platform. 

By Erica Sweeney • Feb. 22, 2018

McDonald's dips into podcasts for another Szechuan sauce promo

A new shipment of the sauce arrives in some locations tomorrow while a three-episode "investigative" podcast examines how October's promotion turned into a melee. 

By Natalie Black (Koltun) • Feb. 21, 2018

Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts

The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform. 

By Erica Sweeney • Feb. 21, 2018

Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes

The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.

By Robert Williams • Feb. 20, 2018

Mountain Dew partners with Kevin Hart in year-long 360-degree push

The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour. 

By Erica Sweeney • Feb. 20, 2018

Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid

The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages. 

By Erica Sweeney • Feb. 20, 2018

Marketers animate their GIF strategies, but length becomes a conundrum

Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.

By Shane Schick • Feb. 20, 2018

Facebook, Google could face more stringent oversight on political ads

The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads. 

By Erica Sweeney • Feb. 20, 2018

Hollister sponsors YouTube series targeting Gen Z

The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."

By Erica Sweeney • Feb. 16, 2018

Brisk tea, 'Black Panther' star partner to support 'creative hustlers'

A mentorship program led by the brand and Michael B. Jordan includes an out-of-home event during NBA All-Star weekend that will feature interactive, Marvel-inspired activities. 

By Erica Sweeney • Feb. 15, 2018

Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content

For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend. 

By Erica Sweeney • Feb. 15, 2018

Why generational marketing could send retailers back to the drawing board

While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.

By Cara Salpini • Feb. 14, 2018

Jolly Rancher gives out faux candy jewelry in #ValentinesDaySucks promo

The goal was to rescue candy fans from the "suckiest of situations" — finding a gift for a loved one just days before the holiday.

By Erica Sweeney • Feb. 14, 2018

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

Bud Light flaunts Texas roots with regional spots, state-themed cans

A partnership with local musicians Siggno and Josh Abbott Band celebrates the more than 30 years the beer has been brewed in Houston.

By Erica Sweeney • Feb. 13, 2018

Diesel launched a pop-up shop selling 'fake' products

The marketing stunt drew hundreds of shoppers to the New York store that was made to appear "authentically fake."

By Daphne Howland • Feb. 13, 2018

What Unilever's CMO really said about Google and Facebook

No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week. 

By Peter Adams • Feb. 13, 2018

KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day

The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.

By Erica Sweeney • Feb. 12, 2018

Apple's short film shot on iPhone X goes viral in China

"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.

By Erica Sweeney • Feb. 12, 2018