Social Media: Page 166
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Study: Gen Zers are late to holiday shopping
One-third of consumers in the age group don't start holiday shopping until after Black Friday and 15% don't start until after Dec. 15.
By David Kirkpatrick • Dec. 1, 2017 -
Amazon's ad business will surpass $2.5B by 2021, Forrester says
An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years.
By David Kirkpatrick , Peter Adams • Nov. 30, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Domino's delivers branded baby registry
The service is slyly-timed, arriving nine months after the pizza chain launched its own wedding registry.
By David Kirkpatrick • Nov. 30, 2017 -
Can Snapchat break the social media mold with its split-feed redesign?
On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.
By Peter Adams • Nov. 29, 2017 -
National Geographic's 'Safari Live' generates 220M impressions on Facebook Watch
Part of the video hub's alpha launch. the digital content has seen strong viewer and engagement metrics over its first three months.
By David Kirkpatrick • Nov. 29, 2017 -
Sponsored by Quotient
Building direct shopper relationships with digital promotions and media
Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.
Nov. 29, 2017 -
Deep Dive
30 minutes with Sephora's head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
FCC chair calls Twitter a threat to open internet
The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.
By David Kirkpatrick • Nov. 29, 2017 -
Black Friday Twitter engagements totaled nearly 785M, study says
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
Wix spurns TV advertising, including Super Bowl commercials, for digital
The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.
By David Kirkpatrick • Nov. 28, 2017 -
Facebook publishes 'advertising principles'
A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image.
By David Kirkpatrick • Nov. 28, 2017 -
Deep Dive
What you need to know about influencer marketing
Influencer marketing has been picking up steam all year, with brands increasingly making it a core marketing tactic. Yes, there are still hurdles to overcome.
By Chantal Tode • Nov. 27, 2017 -
Deep Dive
How to get started in influencer marketing
For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap.
By Kayla Matthews • Nov. 27, 2017 -
Deep Dive
[Infographic] 7 major influencer marketing touchstones
A brief history of influencer marketing by platform, power players and the events that have defined its trajectory.
By Peter Adams , Robert Williams • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
YouTube faces new brand safety controversy
Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.
By David Kirkpatrick • Nov. 27, 2017 -
Asos, HBO and BMW pilot Snapchat's new ad formats
Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on.
By David Kirkpatrick • Nov. 27, 2017 -
Walmart and eBay take the lead for Black Friday social campaigns
Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Calvin Klein embraces digital in global ad campaign starring Solange
The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content.
By David Kirkpatrick • Nov. 21, 2017 -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Column
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
Deep Dive
P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
By Chantal Tode • Nov. 20, 2017 -
Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
USA Today Network relaunches Thanksgiving.com following acquisition
The local news publisher is making a bigger push into digital lifestyle and food-related content.
By David Kirkpatrick , Chantal Tode • Nov. 20, 2017
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