How Rent-A-Center leverages its online community for brand decision-making

The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.

By Shane Schick • Sept. 11, 2017

MillerCoors taps non-traditional advertising to brew up interest for new brand

Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular. 

By David Kirkpatrick , Peter Adams • Sept. 11, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Agencies tap OpenSlate to audit YouTube brand safety

Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.

By David Kirkpatrick • Sept. 8, 2017

Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show

The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.

By David Kirkpatrick • Sept. 8, 2017

Activist investor focuses on digital marketing in P&G turnaround plan

In a new white paper, Nelson Peltz, who is seeking a board seat with the CPG giant, insists recent marketing cuts are hurting brands and calls for hiring more outside talent. 

By David Kirkpatrick • Sept. 8, 2017

Facebook's reach figures don't match with US census data

An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology. 

By David Kirkpatrick • Sept. 7, 2017

LinkedIn launches native ad network

Placing ads on third-party sites has become a popular offering from digital platforms. 

By David Kirkpatrick • Sept. 7, 2017

McCann: Age demographic assumptions lose relevance

Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research. 

By David Kirkpatrick • Sept. 6, 2017

Pepsi shows off end zone swagger with help from NFL stars

Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.

By David Kirkpatrick • Sept. 6, 2017

Dunkin' Donuts fills CMO role with agency vet

Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.

By David Kirkpatrick • Sept. 6, 2017

Honda courts multicultural millennials with new integrated Fit campaign

The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017

3 trends shaping back-to-school marketing in 2017

ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

By Kayla Matthews • Sept. 5, 2017

Mentos turns OOH effort into a daunting challenge for 1 college student

An incoming freshman has been given a serious homework assignment: distributing 43,000 packages of the brand's chewing gum.

By David Kirkpatrick • Sept. 1, 2017

Fox brings 6-second TV ads to NFL broadcasts

First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks. 

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Converse debuts Twitter show with 'Game of Thrones' star

Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Facebook's first slate of Watch programming includes Lonzo Ball show, more

Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground? 

By David Kirkpatrick • Aug. 31, 2017

You're fired! But here's a Whopper

Burger King is running a novel LinkedIn promotion that gives recently laid-off people a free burger as a "Whopper Severance."

By David Kirkpatrick • Aug. 31, 2017

Dos Equis searches social media for the 'Most Interesting Fan of College Football'

Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.

By David Kirkpatrick , Peter Adams • Aug. 31, 2017

YouTube hits the refresh button with new logo, better optimized viewing experiences

The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.

By David Kirkpatrick • Aug. 30, 2017

Facebook cuts off ad dollars to Pages that repeatedly spread fake news

Blocked Pages have the opportunity to become eligible to advertise again, however.

By David Kirkpatrick • Aug. 29, 2017

Target markets Taylor Swift's new album with print glossies

The retail giant and mega pop star are offering fans exclusive content for the release of "Reputation" in November.  

By David Kirkpatrick • Aug. 28, 2017

Amazon expands Influencer Program to court YouTube talent

Is it a bid to convince influencers to switch to its new social media platform Spark?

By David Kirkpatrick , Peter Adams • Aug. 28, 2017

Snapchat tightens brand safety net with more manual controls, verified influencer accounts

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate. 

By David Kirkpatrick , Peter Adams • Aug. 25, 2017

Evian extends 'Oversize' campaign for US Open sponsorship

The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam. 

By David Kirkpatrick • Aug. 25, 2017

Finish Line teams with Migos for creative partnership

Beyond serving as social influencers, the hip-hop trio known for hits like "Bad and Boujee" will take creative lead on marketing initiatives for the retailer.

By David Kirkpatrick • Aug. 25, 2017