Google is the most trusted digital ad platform, new study says

Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms. 

By David Kirkpatrick • Nov. 9, 2017

Twitter cozies up to brands with 280-character limit, bargain subscription plan

Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues. 

By David Kirkpatrick • Nov. 9, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017

EMarketer: 70% of US adults 'second-screen' while watching TV

Second-screen content is often unrelated to the program being viewed. 

By David Kirkpatrick • Nov. 8, 2017

L2: Luxury fashion brands increase Instagram followers by 53%

Paid search, on the other hand, appears problematic for these marketers as terms using brand and product names frequently send traffic to third-party websites.

By David Kirkpatrick • Nov. 8, 2017

Colgate Optic White takes center stage on Snapchat for CMA Awards

For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.  

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Snapchat to overhaul UX as user growth remains sluggish

Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.

By David Kirkpatrick • Nov. 8, 2017

Marketers underserve parents with their YouTube holiday strategies

A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly. 

By David Kirkpatrick • Nov. 7, 2017

Report: Snap ramps up ad tech with Metamarkets acquisition

Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.

By David Kirkpatrick • Nov. 6, 2017

Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign

The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.

By David Kirkpatrick , Peter Adams • Nov. 6, 2017

Report: Facebook seeks ad agency to burnish image

Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence. 

By David Kirkpatrick , Chantal Tode • Nov. 6, 2017

P&G celebrates athlete moms in powerful Winter Olympics short

Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice. 

By David Kirkpatrick • Nov. 3, 2017

Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR

The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017

Starbucks' latest holiday cup asks fans to fill in the blanks

This is the chain's first design that actively encourages customers to add their own artistic flair to the packaging.

By David Kirkpatrick , Natalie Black (Koltun) • Nov. 2, 2017

Despite a stellar Q3, 2 forces could clip Facebook's future results

Ad revenues jumped 49% in Q3 — ​beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.

By David Kirkpatrick , Chantal Tode • Nov. 2, 2017

Burger King gives brand mascot a clean shave in honor of 'Movember'

Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.

By David Kirkpatrick • Nov. 2, 2017

Study: Fake news undermines trust in social, digital outlets more than traditional media

Thirty-eight percent of Americans report getting their news from social media, but only 37% recognize the channel as a trustworthy source. 

By David Kirkpatrick • Nov. 1, 2017

Adblock Plus outsmarts Facebook ... again

A new cat-and-mouse game between the social media giant and the software firm shows the latter has successfully filtered ads out of News Feed and Watch since September.

By David Kirkpatrick • Nov. 1, 2017

Congress asks tech giants tough questions about Russian ads and more

Yesterday’s hearing, along with the next two on schedule, could determine how serious Congress will be going forward about passing legislation that addresses digital advertising.

By David Kirkpatrick • Nov. 1, 2017

Papa John's picks digital-first Laundry Service as creative AOR

"We're an e-commerce brand — it's time we stop thinking in TV scripts," said CMO Brandon Rhoten of the change. 

By David Kirkpatrick , Peter Adams • Nov. 1, 2017

NBCUniversal sees healthy ad sales for Winter Olympics, Super Bowl

The network is still adjusting its strategy to account for the growth in viewing on digital platforms, which watered down ratings during the Summer Games last year. 

By David Kirkpatrick • Oct. 31, 2017

Study: Facebook tops Pinterest, Instagram for last-click social commerce

Nearly half of social media users in the U.S. said they made their most recent purchase from the platform. 

By David Kirkpatrick • Oct. 31, 2017

DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions

VP of Global Brand Marketing Stuart Foster dishes on how the hotel chain's multichannel strategy is taking the tasty service to new heights. 

By Peter Adams • Oct. 31, 2017

Dior and Bella Hadid put the luxe in Halloween

Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products. 

By David Kirkpatrick • Oct. 30, 2017

Study: Brands quickly snap up chief media officers, a new addition to the C-suite

The position, along with similar job titles, has grown nearly 150% on English-language LinkedIn profiles over the past year, with companies like Airbnb and P&G hiring. 

By David Kirkpatrick • Oct. 30, 2017