Big tech companies added $181B in market value last week

On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.

By David Kirkpatrick • Oct. 30, 2017

Facebook significantly ramps up transparency efforts to cover all ads

A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.

By Natalie Black (Koltun) • Oct. 27, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

EMarketer: Amazon to hit $1.65B in ad revenue this year

That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat. 

By David Kirkpatrick • Oct. 27, 2017

Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017

Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke

A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.

By Peter Adams • Oct. 27, 2017

Study: Maybelline leads cosmetics brands in Instagram engagement

ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.

By David Kirkpatrick • Oct. 26, 2017

Twitter opens new windows into ad transparency for users, brands

In a possible attempt to one-up competitors like Facebook, the platform has introduced a bluntly-named Transparency Center, along with submitting to an MRC audit.  

By Peter Adams • Oct. 25, 2017

Gap and Janelle Monáe bring people together in diversity-minded holiday campaign

A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."

By David Kirkpatrick , Peter Adams • Oct. 25, 2017

Butterfinger and Crunch pick Reach Agency as new creative AOR

The social-first shop will help the Nestlé brands ramp up marketing around new products and introduce Crunch's first advertising campaign in more than seven years. 

By David Kirkpatrick , Peter Adams • Oct. 24, 2017

Facebook tests removing publishers' posts from News Feed in 6 countries

The social giant attempted to ease concerns, stating there are no current plans "to charge pages on Facebook to pay for all their distribution in News Feed or Explore."

By David Kirkpatrick , Natalie Black (Koltun) • Oct. 24, 2017

Budweiser and Lyft offer Prohibition tour to promote limited-edition beer

The 1933 Repeal Reserve Amber Lager is based on a pre-Prohibition recipe that never received distribution outside the St. Louis area.

By David Kirkpatrick • Oct. 24, 2017

Psychographics and influencer marketing are a natural fit

People's likes, dislikes or even political leanings all paint a more actionable picture for marketers than knowing basic demographic information, writes Influencer Marketing Hub's Werner Geyser. 

By Werner Geyser • Oct. 24, 2017

KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe

An internet sleuth discovered that the brand's official account only follows 11 people, including the five members of the Spice Girls. 

By David Kirkpatrick , Peter Adams • Oct. 24, 2017

FX's 'American Horror Story' stokes season 7 hype via creepy Messenger bot

More than 50 pieces of exclusive content were shared over six weeks leading up to the September premiere, including clues that tied to offline activations.  

By David Kirkpatrick • Oct. 23, 2017

Facebook mimics Pinterest experience with 'Sets' test

Enabling discovery and inspiration are two areas the smaller social media platform excels at. 

By David Kirkpatrick • Oct. 23, 2017

Nivea sparks social media outrage with whitewashing ad

Backlash over the personal care brand's racially-insensitive messaging comes just a few weeks after Dove was caught in a similar scandal.  

By David Kirkpatrick • Oct. 23, 2017

How National Geographic grew its Snapchat audience by 3M in 3 months

The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.

By Shane Schick • Oct. 23, 2017

Herbal Essences encourages women to embrace change in new documentary short

The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue. 

By David Kirkpatrick • Oct. 20, 2017

Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters

The brands take messaging in new directions by telling a story over several weeks, bringing a digital character to life and using mockery.  

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 20, 2017

Facebook's discovery-driven Explore Feed hits desktop

Previously only on the mobile app, the feature serves up fresh content in a bid to keep people engaged on the platform.

By David Kirkpatrick • Oct. 19, 2017

Pringles brings pop-up 'Stack Shack' to NYC

The snack brand's out-of-home effort, hosted by TV personality Adam Richman, encourages visitors to play with their food.

By David Kirkpatrick • Oct. 19, 2017

Report: Facebook and Google employees propped up anti-refugee ad campaigns

It wasn't just Russian operatives that helped spread inflammatory ads across the platforms during last year's presidential race, Bloomberg found.  

By David Kirkpatrick , Peter Adams • Oct. 19, 2017

Buffalo Wild Wings dips into esports with Team Dignitas partnership

The first esports deal for the restaurant chain kicked off with an all-day live stream on Twitch.

By David Kirkpatrick • Oct. 19, 2017

Asics refreshes brand identity with some help from Steve Aoki

"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.  

By David Kirkpatrick , Peter Adams • Oct. 19, 2017

How to search out the right emoji strategy for your brand

Ayima's Sales and Marketing Director Neil Dawson lays out a few great examples of emojis in marketing and where to get started on the tactic. 

By Neil Dawson • Oct. 19, 2017