Social Media: Page 169
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Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Bud Light 'reintroduces' itself in back-to-basics campaign
The AB InBev brew is emphasizing its four simple ingredients in an effort that knocks fancier alternatives.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Tied to the upcoming adaptation of "Wonder," the four-part video series features the film's star, Jacob Tremblay.
By David Kirkpatrick , Peter Adams • Aug. 10, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Study: Millennial dads think family messaging misses the mark
"Dadvertising" is more often reflecting modern gender and parenting dynamics, but its target audience could still be underserved.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Heineken goes broad with digital to boost brand awareness
Platforms like Google and Facebook are valued for their targeting capabilities, but the brewer is instead leveraging them for mass messaging in a manner similar to TV.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
LinkedIn expands marketing program, with eye on targeting, measurement
Three new categories and a slew of tech partners are being added to help marketers boost their ROI, which was cited as a major business challenge.
By David Kirkpatrick • Aug. 8, 2017 -
Facebook: Ads that enforce gender positivity, not stereotypes, drive results
Brands promoting gender-positive messaging gained 8% to 10% more affinity from U.S. consumers, according to internal data analysis from the social giant.
By David Kirkpatrick • Aug. 7, 2017 -
Deep Dive
Marketers take out-of-home efforts in new directions this summer
Purpose is powering outdoor activations more often this year, with mobile and digital serving as a connective tissue.
By Paul Conley • Aug. 7, 2017 -
Billboard, Snapchat offer backstage access with new music docu-series
The first episode of "Artist Pass" debuted on Sunday and featured country artist Luke Bryan.
By David Kirkpatrick • Aug. 7, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Michelob Ultra taps Messenger bot to brew workout program interest
The low-carb beer brand is running weekly, influencer-led sessions via the app.
By David Kirkpatrick • Aug. 4, 2017 -
Instagram touts user engagement, brand success on Stories as Snap tumbles
Launched a year ago, the lookalike feature has quickly curried the favor of marketers.
By David Kirkpatrick • Aug. 3, 2017 -
Facebook News Feed reduces link visibility for slow-loading sites
The move could be a bid to get more publishers to adopt Instant Articles.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 3, 2017 -
Report: Facebook might actually be working on 2 new hardware products
Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
'Stranger Things' star Millie Bobby Brown acts out back-to-school angst for Converse
The campaign captures 32 reaction GIFs from Brown showing the spectrum of emotion teens feel as the first bell looms.
By David Kirkpatrick • Aug. 1, 2017 -
Study: Customer dissatisfaction with internet news drags down e-biz index
User annoyance with news and opinion sites was cited as a top reason for the decline.
By David Kirkpatrick • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017
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