Apple's iPad announcement 'brand-jacked' on Twitter

Every tablet competitor ran Promoted Tweets with iPad-related keywords as Apple announced iPad Air. 

By Wendy Parish • Oct. 23, 2013

Instagram Video: Which brands have the most shares?

Unruly Media reveals the top 10.

By Wendy Parish • Oct. 23, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

What are brands doing wrong on YouTube?

Only 74 of the top 5,000 YouTube channels belong to brands.

By Wendy Parish • Oct. 23, 2013

Twitter pulls the plug on #Music app

The app launched just six months ago.

By Wendy Parish • Oct. 22, 2013

Facebook video ads move to mobile

In-stream video ads will now be an option for Facebook advertisers 

By Wendy Parish • Oct. 22, 2013

Google, Facebook put rivalry aside to serve up ads

After a long absence, Google joins the Facebook Exchange.  

By Wendy Parish • Oct. 18, 2013

Tide uses Vine videos for 'horror marketing'

The brand will run seven six-second videos depicting famous horror movie scenes. 

By Wendy Parish • Oct. 18, 2013

Oracle acquires content marketing startup Compendium

The acquisition was a move by Oracle to compete with Salesforce. 

By Wendy Parish • Oct. 18, 2013

Study: Pinterest drives more traffic than Twitter, LinkedIn, Reddit—combined

After Facebook, Pinterest drives the most traffic to publishers sites of any social network. 

By Wendy Parish • Oct. 18, 2013

3 B2B brands who made clever use of B2C practices

Increasingly, B2B brands see the value in social and digital marketing tactics previously reserved for B2C brands.

By Wendy Parish • Oct. 17, 2013

What Twitter's new DM feature means for marketers

The new feature allows users to opt-in to receive direct messages from any user, rather than just those who follow them. 

By Wendy Parish • Oct. 17, 2013

Constant Contact proves Pinterest can reach B2B market

Software company Constant Contact has amassed over 18,000 Pinterest followers that help drive traffic to its website. 

By Wendy Parish • Oct. 16, 2013

Twitter revenue grows 100% in Q3, ahead of IPO—and holiday ad season

Twitter is on track to hit $500 million in revenue for 2013, up from just $28.2 million in 2010. 

By Wendy Parish • Oct. 15, 2013

Twitter rolls out its own scheduling tool

Will this move cut out the middlemen?

By Wendy Parish • Oct. 14, 2013

For big brands, Twitter trouble continues

Many big brands just can't seem to get the platform right.

By Wendy Parish • Oct. 11, 2013

How did these 4 brands tap top talent from YouTube?

Brands are looking to the online video platform's top talent for fresh content and wider audiences.

By Wendy Parish • Oct. 11, 2013

Attendees revolt after comic con puppets Twitter accounts

New badge technology allowed event organizers to Tweet on behalf of attendees without their knowing. 

By Wendy Parish • Oct. 11, 2013

Pinterest Promoted Pins go live

Wednesday's launch comes one month after the marketing product's announcement. 

By Wendy Parish • Oct. 10, 2013

Hot Pockets gets baked with Snoop Dogg and Kate Upton

The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.

By Roger Riddell • Oct. 9, 2013

Is Twitter the new remote control?

A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned. 

By Wendy Parish • Oct. 9, 2013

CMOs tell IBM they're not prepared for 'data explosion'

A study from IBM reveals 82% of CMOs feel unprepared for the 'data explosion.'

By Wendy Parish • Oct. 9, 2013

Facebook makes ad creation easier with objectives-based buying

  Marketers can now specify their advertising goals when choosing a Facebook ad. 

By Wendy Parish • Oct. 8, 2013

Report: Majority of big businesses still struggle with social media

Despite investment in social media, only 10% of big businesses are reporting benefits. 

By Wendy Parish • Oct. 8, 2013

Is 'hunkvertising' like Kraft's nude zesty man here to stay?

Some feel objectifying "Studly Steves" is just as bad as objectifying women.

By Wendy Parish • Oct. 8, 2013

Bobby Flay's yogurt-fueled tweet rant alienates followers

Flay fired off a flurry of tweets Monday with over-the-top excitement about Greek yogurt brand Fage Fruyo. 

By Wendy Parish • Oct. 7, 2013