Social Media: Page 259
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Deep Dive
3 speakers who stole the show at Advertising Week
These speakers left their mark on the trade show's 10th anniversary.
By Wendy Parish • Oct. 7, 2013 -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Content marketing a cornerstone of GE's five-year comeback
CMO Beth Comstock says the brand gets 30% extra value for every dollar spent.
By Wendy Parish • Oct. 4, 2013 -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
Twitter's IPO filing goes public
The company originally announced its IPO via tweet in September.
By Wendy Parish • Oct. 4, 2013 -
Instagram to carry ads
The ads will begin rolling out in the U.S. over the next few months.
By Wendy Parish • Oct. 3, 2013 -
Did computer scientists unlock viral marketing's secret?
Network theorists at the University of Utah developed a new system to predict adoption probability.
By Wendy Parish • Oct. 3, 2013 -
Bing adds Pinterest boards to image search
Brands and marketers on the platform, take note.
By Wendy Parish • Oct. 2, 2013 -
Deep Dive
10 brands on Pinterest that are doing it right
What can you learn from the approaches these brands took to the social sharing platform?
By Wendy Parish • Oct. 2, 2013 -
Facebook ads now target users based on their apps
Mobile app marketers stand to benefit from the social network's newest ad feature.
By Wendy Parish • Oct. 1, 2013 -
What does the government shutdown mean for Twitter's IPO?
The shutdown will pause the SEC, meaning Twitter's IPO filing may be put on hold.
By Wendy Parish • Oct. 1, 2013 -
Google Launches 'Estimated Cross-Device Conversions' In AdWords, First Stage Of New 'Estimated Total Conversions'
Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated......
Oct. 1, 2013 -
5 publishers getting creative on Instagram
With inventive ideas, Instagram can be a great platform for publishers to shine.
By Wendy Parish • Oct. 1, 2013 -
Kia sponsors first-ever YouTube Music Awards
The automaker gets a place in the event's name, which will see artists nominated based on YouTube popularity.
By Wendy Parish • Oct. 1, 2013 -
What are the best ways to reach Millenials?
Old brands must adapt with the times to stay relevant.
By Roger Riddell • Sept. 30, 2013 -
SearchCap: The Day In Search, September 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates......
Sept. 30, 2013 -
Hooters is turning 30 and celebrating on Instagram
The restaurant chain is inviting former waitresses to snap Instagram selfies at their old stomping grounds on Oct. 4.
By Wendy Parish • Sept. 28, 2013 -
New Facebook ad algorithm gives users more power over what shows up
User feedback now plays a larger role in what ads appear in individual news feeds.
By Wendy Parish • Sept. 27, 2013 -
Deep Dive
What are the worst marketing flops of 2013 so far?
Let these five failures serve as an example in your own campaigns going forward.
By Wendy Parish • Sept. 27, 2013 -
The power of the Facebook 'Like': Scientifically proven?
Aegis Media says its new study scientifically proves Facebook likes hold certain powers for brands.
By Wendy Parish • Sept. 26, 2013 -
Audio library from YouTube offers new video background options
YouTube video creators now have an entire audio library to choose from.
By Wendy Parish • Sept. 26, 2013 -
YouTube to require Google+ accounts for comments
The move beefs up the tech giant's ad targeting operations.
By Wendy Parish • Sept. 26, 2013 -
The History of Facebook Advertising [SlideShare]
How well do you know Facebook? Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really? Let's take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much...
By Alex Nowicki • Sept. 26, 2013 -
Is the Publicis Omnicom merger too big to succeed?
Leading industry CEOs questioned the merger during an Advertising Week panel.
By Wendy Parish • Sept. 25, 2013 -
LG answers a burning question: 'What would my fridge tweet?'
The company created a live video-tweeting fridge to promote its Nordic range.
By Wendy Parish • Sept. 25, 2013
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