Social Media: Page 259
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Facebook hires former Google employee as first CMO
Facebook's very first chief marketing officer is Gary Briggs, formerly of Motorola Mobility and Google.
By Wendy Parish • Aug. 5, 2013 -
Yahoo continues acquisition spree with Rockmelt
Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.
By Wendy Parish • Aug. 5, 2013 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Hootsuite raises $165M in recent round of funding
Social media management software Hootsuite plans to use the new funding for a social-marketing software.
By Wendy Parish • Aug. 1, 2013 -
Pinterest launches price alerts for pins
The visual social network will start emailing users when a pin lowers the listed price of a product.
By Wendy Parish • Aug. 1, 2013 -
Report: U.S. adults spend more time on digital devices than watching TV
Use of mobile devices in particular has increased amount of time U.S. adults spend with digital media.
By Wendy Parish • Aug. 1, 2013 -
LinkedIn introduces Company Page analytics
Brands can now track their campaigns with the new LinkedIn Company Page analytics.
By Wendy Parish • Aug. 1, 2013 -
Facebook introduces embeddable posts
Following in the steps of YouTube, Twitter and other social networks, Facebook has announced its posts are now embeddable.
By Wendy Parish • Aug. 1, 2013 -
Ad targeting firm 'turns' to Foursquare for location data
Foursquare is selling its location data to ad targeting firm Turn to help them reach specific user groups.
By Wendy Parish • July 31, 2013 -
How your email marketing can survive Gmail's changes
Recent Gmail changes have e-mail marketers worried.
By Wendy Parish • July 31, 2013 -
Social-commerce startup Chirpify gains new investor in former McCann CEO Nick Brien
Chirpify allows users to make purchases within social media by commenting on posts.
By Wendy Parish • July 31, 2013 -
New Facebook TV-style ad will set you back $2.5M
Facebook expects to start offering 15-second video ads later this year.
By Wendy Parish • July 31, 2013 -
Deep Dive
3 'boring' product brands with compelling content
A less than thrilling industry is no excuse for boring content; these 3 brands show off their content creativity.
By Wendy Parish • July 31, 2013 -
3 social media discussion group options to consider
If networking is critical to your marketing strategy, consider one of these three social media options.
By Wendy Parish • July 31, 2013 -
5 reasons to skip social media
Being on social media may not be a best practice for every business, as participating poorly is worse than not participating.
By Wendy Parish • July 30, 2013 -
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Brands beware: Tumblr shuts down accounts for copyright issues
Popular Tumblr blogger Bohemea loses account and five years of posts; are brands at risk?
By Wendy Parish • July 29, 2013 -
Snapchat for brands? Acura gives it a go
Japanese automaker is using Snapchat to offer fans a sneak peek at the new Acura NSX prototype in motion.
By Wendy Parish • July 29, 2013 -
Pinterest continues to lay groundwork for ad business
Pinterest's tracking data could be valuable in an ad business down the road.
By Wendy Parish • July 26, 2013 -
New self-service Foursquare ads cater to small biz
Foursquare has opened up self-service advertising to help appeal to small businesses.
By Wendy Parish • July 26, 2013 -
Twitter in hot water for faking real users' tweets in promotional blog
Twitter posts fake tweets from real users in an effort to promote their new ad platform.
By Wendy Parish • July 26, 2013 -
Mentos personalized newscasts play on 'selfie' culture
As part of Mentos' "Stay Fresh" campaign, the brand has launched a feature where Facebook users can create personalized newscasts.
By Wendy Parish • July 26, 2013 -
'Purple Clover' site aimed at underserved baby boomer generation
Entertainment company BermanBraun has launched a website aimed at the underserved baby boomer market.
By Wendy Parish • July 25, 2013 -
Facebook hashtags not increasing engagement
A study from Simply Measured of the Top 100 brands on Facebook revealed that the use of hashtags has not increased engagement.
By Wendy Parish • July 25, 2013 -
Chipotle fakes Twitter hack
As part of their 20th anniversary celebration, Chipotle used a false Twitter hack to gain attention.
By Wendy Parish • July 25, 2013 -
Twitter 'favoriting' the new measurement for engagement
The "favorite" function on Twitter may be the best way to measure a tweet's effectiveness.
By Wendy Parish • July 25, 2013
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