Social Media: Page 259
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Yahoo teases Sept. 5 debut of new logo
The Internet giant will release a new variation of its logo every day for the next month.
By Roger Riddell • Aug. 7, 2013 -
Topsy’s upgrades search every tweet since 2010
Analytics site Topsy released upgrades that offer exact statistics around search terms, including sentiment analysis.
By Wendy Parish • Aug. 7, 2013 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. According to Nielsen’s “Twitter Causation Study,” the...
Aug. 6, 2013 -
Nielsen Study: Proof of causal relationship between tweets and live TV ratings
Study from Nielsen proves the long held belief that tweets increase TV ratings and vice versa.
By Wendy Parish • Aug. 6, 2013 -
LinkedIn opens Company Page API to all
Previously only available to a handful of social partners, LinkedIn’s Company Page API is now available to all third parties.
By Wendy Parish • Aug. 6, 2013 -
Startups are #PoweredByPizza as part of Domino’s campaign
Domino’s pizza is awarding 30 startups a $500 gift card to fuel their creativity and their employees.
By Wendy Parish • Aug. 6, 2013 -
‘Click farms’ mislead consumers with manufactured popularity
Low-paid workers at ‘click-farms’ are generating thousands of Facebook likes and Twitter followers to create a false sense of popularity for accounts.
By Wendy Parish • Aug. 5, 2013 -
Twitter forgoes AdChoice in favor of ‘Do Not Track’ browser option
Twitter’s new retargeted ads will not include the little blue triangle of AdChoices—the ad industry’s self-regulatory program.
By Wendy Parish • Aug. 5, 2013 -
Facebook hires former Google employee as first CMO
Facebook’s very first chief marketing officer is Gary Briggs, formerly of Motorola Mobility and Google.
By Wendy Parish • Aug. 5, 2013 -
Yahoo continues acquisition spree with Rockmelt
Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.
By Wendy Parish • Aug. 5, 2013 -
Hootsuite raises $165M in recent round of funding
Social media management software Hootsuite plans to use the new funding for a social-marketing software.
By Wendy Parish • Aug. 1, 2013 -
Pinterest launches price alerts for pins
The visual social network will start emailing users when a pin lowers the listed price of a product.
By Wendy Parish • Aug. 1, 2013 -
Report: U.S. adults spend more time on digital devices than watching TV
Use of mobile devices in particular has increased amount of time U.S. adults spend with digital media.
By Wendy Parish • Aug. 1, 2013 -
LinkedIn introduces Company Page analytics
Brands can now track their campaigns with the new LinkedIn Company Page analytics.
By Wendy Parish • Aug. 1, 2013 -
Facebook introduces embeddable posts
Following in the steps of YouTube, Twitter and other social networks, Facebook has announced its posts are now embeddable.
By Wendy Parish • Aug. 1, 2013 -
Ad targeting firm ‘turns’ to Foursquare for location data
Foursquare is selling its location data to ad targeting firm Turn to help them reach specific user groups.
By Wendy Parish • July 31, 2013 -
How your email marketing can survive Gmail’s changes
Recent Gmail changes have e-mail marketers worried.
By Wendy Parish • July 31, 2013 -
Social-commerce startup Chirpify gains new investor in former McCann CEO Nick Brien
Chirpify allows users to make purchases within social media by commenting on posts.
By Wendy Parish • July 31, 2013 -
New Facebook TV-style ad will set you back $2.5M
Facebook expects to start offering 15-second video ads later this year.
By Wendy Parish • July 31, 2013 -
Deep Dive
3 ‘boring’ product brands with compelling content
A less than thrilling industry is no excuse for boring content; these 3 brands show off their content creativity.
By Wendy Parish • July 31, 2013 -
3 social media discussion group options to consider
If networking is critical to your marketing strategy, consider one of these three social media options.
By Wendy Parish • July 31, 2013 -
5 reasons to skip social media
Being on social media may not be a best practice for every business, as participating poorly is worse than not participating.
By Wendy Parish • July 30, 2013 -
Social media reactions to the Omnicom, Publicis merger
The ad industry weighs in on the Omnicom and Publicis merger through social media, and the overall outlook is not positive.
By Wendy Parish • July 29, 2013 -
Brands beware: Tumblr shuts down accounts for copyright issues
Popular Tumblr blogger Bohemea loses account and five years of posts; are brands at risk?
By Wendy Parish • July 29, 2013 -
Snapchat for brands? Acura gives it a go
Japanese automaker is using Snapchat to offer fans a sneak peek at the new Acura NSX prototype in motion.
By Wendy Parish • July 29, 2013
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