Social Media: Page 38
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Permission granted by Marketing Dive
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad
The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.
By Peter Adams • Oct. 20, 2021 -
Courtesy of Snap Inc.
Snap opens creative studio for branded AR with clients P&G, Verizon and WWE
Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.
By Chantal Tode • Oct. 19, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Facebook on September 17, 2021
OpinionWhy Snapchat and TikTok still trail the duopoly for digital ads
While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.
By Matt Woodruff • Oct. 18, 2021 -
Courtesy of NBCUniversal Television and Streaming
NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con
Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"
By Asa Hiken • Oct. 14, 2021 -
Courtesy of Clif Bar & Company
Clif Bar exchanges movement for snippets of new Mike Posner song
Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity.
By Natalie Black (Koltun) • Oct. 14, 2021 -
Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
OpinionWhat copyrighting TikTok choreography means for brand and influencer deals
Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership.
Oct. 11, 2021 -
Mario Tama via Getty Images
TikTok adds roster of Sound Partners to emphasize audio's role in marketing success
In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days.
By Peter Adams • Oct. 8, 2021 -
Courtesy of Snap
Snap incentivizes Spotlight creators with cash-backed Challenges feature
As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels.
By Asa Hiken • Oct. 7, 2021 -
Sean Gallup via Getty Images
Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response
IPG recently encouraged clients to consider shifting more of their media dollars toward trusted publishers while criticizing sites like Facebook and YouTube.
By Peter Adams • Oct. 5, 2021 -
Courtesy of D-ID
Mondelez uses AI to animate family photos for Vietnamese holiday
With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.
By Chris Kelly • Oct. 5, 2021 -
Permission granted by Jif
Deep DiveCPG brands ditch domestic tropes for culture-led marketing. Will it pay off?
Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.
By Peter Adams • Oct. 5, 2021 -
Courtesy of Taco Bell
Taco Bell celebrates National Taco Day with Discord, messaging push
In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.
By Chris Kelly • Oct. 4, 2021 -
Courtesy of Mars Wrigley Confectionery
Starburst doubles down on viral Little Lad ad with TikTok contest
The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.
By Chris Kelly • Oct. 1, 2021 -
Retrieved from Oculus/YouTube on March 11, 2020
Facebook invests $50M for 'responsible' metaverse development
To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners.
By Natalie Black (Koltun) • Sept. 30, 2021 -
Courtesy of Snap, Inc.
WPP, Snap establish AR Lab focused on linking augmented reality with commerce
As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.
By Peter Adams • Sept. 30, 2021 -
Permission granted by Unilever
Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity
In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce.
By Peter Adams • Sept. 29, 2021 -
Courtesy of TikTok
TikTok entices advertisers with brand safety, ad measurement and commerce push
The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.
By Asa Hiken • Sept. 29, 2021 -
Pexels - Artem Podrez
Sponsored by Inmar IntelligenceTransform your digital strategy with first-party data on social media
Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.
By Brooke Pianalto • Sept. 27, 2021 -
Retrieved from DirecTV on September 21, 2021
DirecTV's digital comic morphs Serena Williams into Wonder Woman
A Snapchat AR portal and custom Twitter emoji also debut this week, followed by the remaining three chapters of "Serving Up Justice" later this fall.
By Natalie Black (Koltun) • Sept. 23, 2021 -
Courtesy of Mars Wrigley Confectionery
Starburst promotes self-care with All Pink 30-day challenge calendar
The Mars Wrigley candy is again deepening associations between themes of self-compassion and its fan-favorite pink flavor.
By Asa Hiken • Sept. 22, 2021 -
Retrieved from Solen Feyissa/Flickr on June 05, 2021
Mediaocean integrates TikTok to help marketers better plan, manage campaigns
The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance.
By Peter Adams • Sept. 20, 2021 -
Harryman, Roy. (2019). "Kansas City Chiefs Take Center Stage" [Photograph]. Retrieved from Flickr.
How the Kansas City Chiefs flip fandom into social engagement
Data crowning the franchise as the NFL's top social presence makes it a model for marketers hoping to break through on social media this season.
By Asa Hiken • Sept. 20, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios links with star streamer as part of gaming push
Looking to promote healthier snacks to GoldGlove's 1.4 million-strong Twitch following, the brand will sponsor livestreams through the month of October.
By Peter Adams • Sept. 17, 2021 -
Courtesy of Neutrogena
Neutrogena debunks skincare myths in first TikTok campaign
Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio.
By Natalie Black (Koltun) • Sept. 16, 2021 -
Courtesy of Hyundai Motor Company
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds
Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.
By Peter Adams • Sept. 16, 2021
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