Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

By Chris Kelly • Nov. 23, 2021

Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

By Peter Adams • Nov. 22, 2021

Nike courts next generation of athletes with new Roblox platform 'Nikeland'

A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

By Peter Adams • Nov. 19, 2021

Ikea debuts holiday anthem designed for TikTok video series

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

By Robert Williams • Nov. 18, 2021

Facebook encourages shopping through its groups with new features

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

By Tatiana Walk-Morris • Nov. 18, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Black (Koltun) • Nov. 18, 2021

Bacardi heralds first holiday campaign in years with Times Square takeover

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

By Peter Adams • Nov. 18, 2021

Diageo, Budweiser pitch moderation as holiday revelers make up for last year

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

By Asa Hiken • Nov. 18, 2021

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

By Asa Hiken • Nov. 16, 2021

Frito-Lay's SunChips gives artists chance to craft ads

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

By Chris Kelly • Nov. 15, 2021

Sports Illustrated launches Snap Original series in push for Gen Z

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

By Asa Hiken • Nov. 11, 2021

Hasbro touts holiday toys in first livestream shopping event

Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

By Natalie Black (Koltun) • Nov. 11, 2021

Arby's cracks into spirits with vodka flavors inspired by its fries

To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.

By Peter Adams • Nov. 10, 2021

Wayfair launches in-app video commerce experience

Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

By Tatiana Walk-Morris • Nov. 4, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021

Walmart to use AR, shoppable content to connect brands with consumers

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

By Tatiana Walk-Morris • Nov. 2, 2021

Facebook readies bigger VR future with Meta rebrand

The decision to rebrand reflects the company's current weaknesses, including in its ad business, and signals broader changes across the tech world.

By Natalie Black (Koltun) , Asa Hiken • Oct. 29, 2021

Can Facebook align with the values of the metaverse?

The social behemoth's history of buying up other apps like Instagram and WhatsApp suggests motives of monopolizing the market — the antithesis of the metaverse's community pillar.

By Adam Jeffries • Oct. 29, 2021

Twitter mostly avoids impact from Apple's tracking changes

Citing a relatively effective experience with Apple's SKAN alternative, the platform was able to show ads to 30% more iOS users.

By Asa Hiken • Oct. 28, 2021

McDonald's cooks up first NFT play by flipping rare McRib into digital art

Celebrating the cult favorite's 40th anniversary, the chain enshrined the sandwich as a permanent asset that fans can own via a Twitter sweepstakes.

By Peter Adams • Oct. 28, 2021

Facebook outlines multiyear plan to rebuild targeting systems as growth slows

Building out an e-commerce platform and retooling focus to win back young users are tall orders as the company contends with a laundry list of challenges.

By Peter Adams • Oct. 26, 2021

Snapchat's Q3 earnings may reveal the future of the internet

While investors ran to drop the stock, it wasn't so much the company's results as it was the commentary outlining the "why," writes The Mars Agency's John Willkom.

By John Willkom • Oct. 26, 2021

Snap's revenue miss highlights outsized impact of Apple's tracking changes

Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected."

By Peter Adams • Oct. 22, 2021