Social Media: Page 39
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Courtesy of Hyundai Motor Company
Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds
Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.
By Peter Adams • Sept. 16, 2021 -
Courtesy of State Farm
State Farm's mascot debuts as first branded character in NBA 2K22
Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.
By Chris Kelly • Sept. 15, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Olay
Olay takes on computer algorithms to fight biased beauty standards
Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp.
By Asa Hiken • Sept. 14, 2021 -
Retrieved from Pacsun on September 13, 2021
Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line
A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings.
By Peter Adams • Sept. 13, 2021 -
Courtesy of Clif Bar & Company
Clif Kid encourages students with AR experience inspired by Sky Brown
Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.
By Asa Hiken • Sept. 9, 2021 -
Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
Lulus airs original song designed to spur TikTok dance challenge
The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.
By Natalie Black (Koltun) • Sept. 9, 2021 -
Retrieved from Snickers on September 08, 2021
Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'
Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.
By Peter Adams • Sept. 8, 2021 -
Retrieved from Denny's on September 03, 2021
Denny's celebrates college football offensive linemen with All-Pancaker Team
The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field.
By Chris Kelly • Sept. 3, 2021 -
Courtesy of Snap, Inc.
Snapchat eyes marketers with social listening tool to track trends
Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.
By Robert Williams • Sept. 2, 2021 -
Sean Gallup via Getty Images
Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers
Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital.
By Peter Adams • Sept. 1, 2021 -
Courtesy of Just Play
Slinky makes social media debut with search for new jingle
The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.
By Peter Adams • Aug. 30, 2021 -
Courtesy of Shopify
TikTok partners with Shopify to pilot in-app shopping
Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.
By Maria Monteros • Aug. 25, 2021 -
Courtesy of Walmart
Walmart sends musicians home for back-to-school concerts, shoppable livestream
The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time.
By Asa Hiken • Aug. 24, 2021 -
Daphne Howland/Marketing Dive
Nordstrom debuts young adult ambassador program
The retailer is integrating emerging content creators into its brand strategy by letting participants produce social media posts across its channels.
By Tatiana Walk-Morris • Aug. 20, 2021 -
Retrieved from Jack in the Box on August 03, 2021
How Discord aids brands' quest to engage fans around 'emergent culture'
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.
By Robert Williams • Aug. 19, 2021 -
Courtesy of Pepsi
Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move
Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.
By Peter Adams • Aug. 18, 2021 -
Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC
The firm behind verticals like FailArmy licensed more than 2,000 video clips to advertising campaigns in 2020 alone.
By Peter Adams • Aug. 16, 2021 -
Unsplash - Jakob Owens
Sponsored by Inmar, Inc.Myth busted — Yes, you can measure influencer activations
Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.
Aug. 16, 2021 -
Courtesy of Instagram
Instagram expands Shop tab ads globally, further building out e-commerce potential
Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.
By Asa Hiken • Updated Aug. 24, 2021 -
Google, TikTok increase privacy, safety protections for teens
Policies that limit engagement and ad targeting come as tech giants are under increased regulatory scrutiny, and follow similar moves by Facebook.
By Chris Kelly • Aug. 12, 2021 -
Permission granted by YouTube
YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts
A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.
By Peter Adams • Aug. 10, 2021 -
Unsplash.com/Joshua Sortino
Sponsored by imreSo predictable: Why social media has forever changed the newsroom
On the commonplace of predictability and content consumption when it comes to reaching our audience.
By Ben Ruoff, Vice President, Consumer Activation, imre • Aug. 9, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles
A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.
By Asa Hiken • Aug. 6, 2021 -
Retrieved from American Eagle Outfitters, Inc. on August 03, 2021
American Eagle debuts digital clothing on Bitmoji in creator-focused push
Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.
By Peter Adams • Aug. 5, 2021 -
Retrieved from FaZe Clan on August 04, 2021
McDonald's links with esports giant FaZe Clan to spotlight diversity in gaming
Billed as "one of gaming's biggest QSR partnerships to date," the tie-up includes content focused on how the sport is evolving to be more inclusive.
By Peter Adams • Aug. 5, 2021
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