Social Media: Page 39


  • Snap's revenue miss highlights outsized impact of Apple's tracking changes

    Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected."

    By Oct. 22, 2021
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    Alexander Koerner via Getty Images
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    Facebook boosts IP protection on Instagram to combat sales of counterfeit goods

    Fresh updates ahead of the holiday shopping season aim to instill trust from brands as the social media giant grapples with a slew of controversies.

    By Asa Hiken • Oct. 22, 2021
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Sephora's 'Black Beauty Is Beauty' campaign
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    Sephora released a video as part of its "Black Beauty Is Beauty" campaign. The image was retrieved from its video on Oct. 21, 2021.

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    How Sephora 'hacked' Google search results to surface Black beauty

    Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.

    By Oct. 21, 2021
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    Courtesy of Triller
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    Triller parent rolls out SMS platform to connect creators with fans

    Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.

    By Oct. 21, 2021
  • Pinterest announces added features.
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    Courtesy of Pinterest
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    Pinterest adds AR try-on, shopping recommendations to Idea Pins

    Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

    By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021
  • Pinterest Ideas Festival updates
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    Courtesy of Pinterest
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    Is PayPal pining for Pinterest?

    The reported $45 billion purchase could give PayPal access to shopping data that would enable more targeted marketing.

    By Lynne Marek • Oct. 21, 2021
  • Panel on the future of NIL at AWNY 2021
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    Asa Hiken/Marketing Dive
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    NIL offers fertile ground for brands, but it needs 'turnkey' solutions to grow

    Sports marketers at Advertising Week detailed how platforms, such as group licensing programs, could streamline how brands partner with college athletes.

    By Asa Hiken • Oct. 21, 2021
  • TikTok and Mars Wrigley Advertising Week panel retrieved by Marketing Dive on Oct. 19, 2021
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    Permission granted by Marketing Dive
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    'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad

    The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.

    By Oct. 20, 2021
  • Snap unveils Snap Shack to showcase AR technology at Advertising Week
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    Courtesy of Snap Inc.
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    Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

    Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.

    By Oct. 19, 2021
  • Facebook business tools update
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    Retrieved from Facebook on September 17, 2021
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    Opinion

    Why Snapchat and TikTok still trail the duopoly for digital ads

    While Google and Facebook dominate as top personalized ad options for sound reasons, newer platforms may possess unique selling points, writes Constellation Agency's Matt Woodruff.

    By Matt Woodruff • Oct. 18, 2021
  • "Chucky's I Scream Truck" at New York Comic Con
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    Courtesy of NBCUniversal Television and Streaming
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    NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con

    Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"

    By Asa Hiken • Oct. 14, 2021
  • Clif app with Mike Posner
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    Courtesy of Clif Bar & Company
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    Clif Bar exchanges movement for snippets of new Mike Posner song

    Powered by smartphones' accelerometers, Remix in Motion lets users unlock the track by walking, dancing or doing other physical activity.

    By Oct. 14, 2021
  • Jalaiah Harmon Renegade dance on TikTok
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    Retrieved from Jalaiah Harmon via TikTok on September 09, 2021
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    Opinion

    What copyrighting TikTok choreography means for brand and influencer deals

    Creators often don't receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn't just about money — it's about equity and partnership.

    Oct. 11, 2021
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    Mario Tama via Getty Images
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    TikTok adds roster of Sound Partners to emphasize audio's role in marketing success

    In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days. 

    By Oct. 8, 2021
  • Snapchat's Challenge feature in Spotlight
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    Courtesy of Snap
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    Snap incentivizes Spotlight creators with cash-backed Challenges feature

    As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels.

    By Asa Hiken • Oct. 7, 2021
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    Sean Gallup via Getty Images
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    Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response

    IPG recently encouraged clients to consider shifting more of their media dollars toward trusted publishers while criticizing sites like Facebook and YouTube.

    By Oct. 5, 2021
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    Courtesy of D-ID
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    Mondelez uses AI to animate family photos for Vietnamese holiday

    With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.

    By Oct. 5, 2021
  • Ludacris stars in Jif's new ad campaign retrieved by Marketing Dive on Aug. 13, 2021
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    Permission granted by Jif
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    Deep Dive

    CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?

    Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.

    By Oct. 5, 2021
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    Courtesy of Taco Bell
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    Taco Bell celebrates National Taco Day with Discord, messaging push

    In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.

    By Oct. 4, 2021
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    Courtesy of Mars Wrigley Confectionery
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    Starburst doubles down on viral Little Lad ad with TikTok contest

    The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.

    By Oct. 1, 2021
  • Facebook Horizon VR
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    Retrieved from Oculus/YouTube on March 11, 2020
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    Facebook invests $50M for 'responsible' metaverse development

    To ensure the "next computing platform" is built with inclusivity, privacy, safety and ethics in mind, the social media giant will work with a number of partners.

    By Sept. 30, 2021
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    WPP, Snap establish AR Lab focused on linking augmented reality with commerce

    As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.

    By Sept. 30, 2021
  • Unilever's new startup incubator program retrieved by Marketing Dive on 09.29.21
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    Permission granted by Unilever
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    Unilever's new startup program kicks off with eye on $3.4T social commerce opportunity

    In its first endeavor, the Positive Beauty Growth Platform will focus on companies specializing in livestreaming, shoppable media and gaming commerce.

    By Sept. 29, 2021
  • TikTok's Shopping feature
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    Courtesy of TikTok
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    TikTok entices advertisers with brand safety, ad measurement and commerce push

    The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season. 

    By Asa Hiken • Sept. 29, 2021
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    Pexels - Artem Podrez

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    Sponsored by Inmar Intelligence

    Transform your digital strategy with first-party data on social media

    Many marketers consider social media to be little more than an "awareness driver," but this misconception might be limiting your digital success.

    By Brooke Pianalto • Sept. 27, 2021