Social Media: Page 43
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Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Retrieved from Snap on June 03, 2021
Snap prioritizes creators with AR-equipped smart glasses
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
By Robert Williams • June 3, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Retrieved from Twitter on June 02, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.
By Peter Adams • June 2, 2021 -
Retrieved from Miller Lite on June 02, 2021
Miller Lite, New Balance team up on 'dad shoe' beer koozie
Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.
By Asa Hiken • June 2, 2021 -
Courtesy of Snap, Inc.
AR's role in shopping poised to swell in next 5 years, Publicis and Snap find
Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.
By Natalie Black (Koltun) • May 27, 2021 -
Permission granted by Pepsi
Pepsi says it's better with burgers in shot across Coke's bow
A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.
By Peter Adams • May 26, 2021 -
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Courtesy of Stella Artois
Stella Artois teams with grandmaster in Twitch-streamed chess challenge
With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.
By Asa Hiken • May 24, 2021 -
Drew Angerer via Getty Images
How brands like HP make strides on TikTok thanks to its bespoke brand safety solution
Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.
By Chris Kelly • May 21, 2021 -
Courtesy of Poshmark
Poshmark, Snap team up on social shopping experience
The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.
By Tatiana Walk-Morris • May 20, 2021 -
Courtesy of Hyundai
Car brands embrace buzzy mobile media to reach millennial cord-cutters
The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
By Robert Williams • May 20, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date
Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.
By Chris Kelly • May 20, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.
By Tatiana Walk-Morris • May 19, 2021 -
Courtesy of Venus/P&G Beauty
P&G's Gillette Venus seeks to normalize pubic hair with quirky tune
To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.
By Chris Kelly • May 18, 2021 -
Courtesy of Reddit
Reddit sets up in-house creative agency KarmaLab to scale ad business
The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.
By Peter Adams • May 17, 2021 -
Courtesy of Dove
Dove brings No Digital Distortion's body-positive message to TikTok
An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media.
By Peter Adams • Updated May 14, 2021 -
Courtesy of YouTube
YouTube takes aim at TikTok, Snap with $100M creator fund
Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.
By Natalie Black (Koltun) • May 13, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Drew Angerer via Getty Images
TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.
By Peter Adams • May 7, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios goes for gamers with Twitch, YouTube, social push
In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.
By Asa Hiken • May 6, 2021 -
Courtesy of Hollister
Hollister launches Gen Z-focused brand with D'Amelio sisters
The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co.
By Daphne Howland • May 6, 2021 -
Courtesy of Snap
Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts
With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.
By Chris Kelly • May 6, 2021 -
Courtesy of Busch Beer
Busch, Keystone Light restore familiar themes to launch rival summer campaigns
Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.
By Robert Williams • May 5, 2021
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