Social Media: Page 43


  • Kate Spade's 2021 summer collection advertisement
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    Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.

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    Kate Spade tests TikTok with cheery summer campaign

    New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.

    By June 3, 2021
  • Snap's 2021 Spectacles with AR
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    Retrieved from Snap on June 03, 2021
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    Snap prioritizes creators with AR-equipped smart glasses

    Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.

    By June 3, 2021
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Campaign still from Oreo's "The Offering" campaign retrieved by Marketing Dive on June 3, 2021
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    Permission granted by Oreo
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    Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report

    A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.

    By June 3, 2021
  • Disney+'s Fleets ad campaign for Earth Day retrieved by Marketing Dive from Twitter on June 2, 2021
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    Retrieved from Twitter on June 02, 2021
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    Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format

    Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.

    By June 2, 2021
  • Image of Miller Lite and New Balance's Shoezie
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    Retrieved from Miller Lite on June 02, 2021
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    Miller Lite, New Balance team up on 'dad shoe' beer koozie

    Developed with DDB San Francisco, the "shoezie" giveaway leans into dad fashion and kicks off the Molson Coors brand's marketing around Father's Day.

    By Asa Hiken • June 2, 2021
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    AR's role in shopping poised to swell in next 5 years, Publicis and Snap find

    Two in three people who said they would use branded lens for shopping also agree they're likely to purchase after interacting with an AR experience.

    By May 27, 2021
  • Pepsi's Better with Pepsi National Hamburger Day push retrieved by Marketing Dive on May 25, 2021
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    Permission granted by Pepsi
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    Pepsi says it's better with burgers in shot across Coke's bow

    A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.

    By May 26, 2021
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    Courtesy of Barilla
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    Barilla pens rigatoni-themed 'Funkytown' parody for TikTok

    The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.

    By May 25, 2021
  • Image promoting Bullet Chess Speedrun challenge, hosted by Stella Artois
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    Courtesy of Stella Artois
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    Stella Artois teams with grandmaster in Twitch-streamed chess challenge

    With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event.

    By Asa Hiken • May 24, 2021
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    Drew Angerer via Getty Images
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    How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

    Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

    By May 21, 2021
  • Poshmark and Snap partner on social shopping.
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    Courtesy of Poshmark
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    Poshmark, Snap team up on social shopping experience

    The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

    By Tatiana Walk-Morris • May 20, 2021
  • Image of IONIQ 5 virtual premiere
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    Courtesy of Hyundai
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    Car brands embrace buzzy mobile media to reach millennial cord-cutters

    The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.

    By May 20, 2021
  • IKEA U.S. taps Pinterest for Home 'Renocations' Campaign
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    Courtesy of IKEA
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    Ikea evokes vacation-inspired home renovations with Pinterest quiz

    After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

    By May 20, 2021
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    Courtesy of Truly Hard Seltzer
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    Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date

    Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.

    By May 20, 2021
  • Facebook Live shopping
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    Retrieved from Facebook on May 19, 2021
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    Facebook launches summer livestream shopping series

    Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.

    By Tatiana Walk-Morris • May 19, 2021
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    Courtesy of Venus/P&G Beauty
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    P&G's Gillette Venus seeks to normalize pubic hair with quirky tune

    To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.

    By May 18, 2021
  • The Reddit logo displayed against a white background.
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    Courtesy of Reddit
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    Reddit sets up in-house creative agency KarmaLab to scale ad business

    The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.

    By May 17, 2021
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    Courtesy of Dove
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    Dove brings No Digital Distortion's body-positive message to TikTok

    An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media. 

    By Updated May 14, 2021
  • YouTube's Shorts feature on mobile phone
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    Courtesy of YouTube
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    YouTube takes aim at TikTok, Snap with $100M creator fund

    Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.

    By May 13, 2021
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    Courtesy of Ritz
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    Ritz celebrates foster families with Instagram Stories sticker pack

    As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.

    By May 7, 2021
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    Drew Angerer via Getty Images
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    TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image

    At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.

    By May 7, 2021
  • Provided image of new Wonderful Pistachios flavors
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    Permission granted by Wonderful Pistachios
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    Wonderful Pistachios goes for gamers with Twitch, YouTube, social push

    In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.

    By Asa Hiken • May 6, 2021
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    Hollister launches Gen Z-focused brand with D'Amelio sisters

    The Social Tourist sub-brand begins an exclusive, multi-year agreement between the TikTok stars and parent company Abercrombie & Fitch Co. 

    By Daphne Howland • May 6, 2021
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    Courtesy of Snap
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    Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts

    With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.

    By May 6, 2021
  • Busch, Keystone Light restore familiar themes to launch rival summer campaign
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    Courtesy of Busch Beer
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    Busch, Keystone Light restore familiar themes to launch rival summer campaigns

    Signaling a potential return to normalcy, each beer brand is running an online sweepstakes to give five winners $10,000 to spend on summer activities.

    By May 5, 2021