Social Media: Page 54

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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
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    Courtesy of Orbit Gum
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    Orbit makes dating easier for young adults living with their parents

    With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.

    By Tatiana Walk-Morris • Oct. 28, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Lightlife
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    Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

    A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

    By • Oct. 27, 2020
  • Oreo builds a protective vault to keep Oreos safe from passing asteroid
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    Courtesy of Oreo
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    Mondelez builds protective vault to guard Oreos from passing asteroid

    In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

    By Aaron Baar • Oct. 26, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Deep Dive

    2020's bevy of brand refreshes reflect new marketing mandates

    The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

    By Shane Schick • Oct. 26, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020
  • WhatsApp's in-app shopping capabilities captured by Mobile Marketer on Oct. 23, 2020
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    Retrieved from WhatsApp on October 23, 2020
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    WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses

    As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.

    By • Oct. 23, 2020
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    skynesher/E+ via Getty Images
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    Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

    #EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP.

    By • Oct. 22, 2020
  • hands chopping vegetables
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
  • Kool-Aid Man crashes Halloween with reverse trick-or-treating
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    Courtesy of Kraft Heinz
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    Kool-Aid Man crashes Halloween with reverse trick-or-treating

    The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic. 

    By Aaron Baar • Oct. 22, 2020
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    Pinterest Business
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    Pinterest joins brand-safety group to bolster position as a positive place for ads

    As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

    By • Oct. 21, 2020
  • Snapchat supports COVID-19 relief with AR Lens
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    Courtesy of Snap
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    Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic

    Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending. 

    By • Oct. 21, 2020
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    Courtesy of Fifth Third Bank
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    Fifth Third urges shoppers to avoid splurging by 'blocking' product ads

    Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.

    By • Oct. 20, 2020
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    Courtesy of Reese's
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    Reese's delivers trick-or-treating to fans with robotic door

    With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.

    By • Oct. 20, 2020
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    Courtesy of Facebook
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    Adidas and Sephora test Facebook's integration of Messenger, Instagram

    As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

    By • Oct. 20, 2020
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    Courtesy of KitKat
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    KitKat gives its slogan a break for its 85th anniversary

    To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.

    By Tatiana Walk-Morris • Oct. 20, 2020
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    Courtesy of Carter's
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    Carter's eyes millennial parents with Santagram video greetings on Cameo

    As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

    By • Oct. 19, 2020
  • Hormel Black Label Bacon distributes scented masks
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    Courtesy of Hormel
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    Hormel Black Label doles out pandemic fashion with bacon-scented masks

    Breathable Bacon face coverings link an olfactory experience to the thought of Hormel as consumers go about their daily lives.

    By Aaron Baar • Oct. 19, 2020
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    Patrón Tequila Twitter
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    Patrón 'backs the bar' with benefit concert on Instagram Live

    The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

    By • Oct. 19, 2020
  • Diet Coke "Drink it Up" campaign assets shared with Marketing Dive on Oct. 16, 2020
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    Permission granted by Diet Coke
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    Diet Coke lets people reward unsung pandemic heroes with a year of free soda

    A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio.

    By • Oct. 16, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle revamps 'Boorito' promotion as all-digital event

    With costume contests upended, the fast casual chain tweaked its 20-year-old tradition to dish out 500,000 special codes on Instagram, TikTok and Twitter.

    By • Oct. 16, 2020
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    Courtesy of TikTok
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    Deep Dive

    TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

    Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

    By • Oct. 16, 2020
  • Budweiser teams with Halsey
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    Courtesy of Budweiser
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    Budweiser duets with Halsey on documentary spot, poetry and merch

    The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.

    By Tatiana Walk-Morris • Oct. 15, 2020
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    Courtesy of Fisher-Price
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    Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

    Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

    By • Oct. 15, 2020