E.l.f. promotes affordable beauty with true crime-inspired mockumentary

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

By Jessica Hammers • April 2, 2026

How brands and agencies are strategizing CTV investments in 2026

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

By Aaron Baar • March 30, 2026

The battle for attention on CTV: premium video platforms vs. YouTube

CTV investment is growing, here's how marketers can ensure every dollar counts.

March 30, 2026

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

By Jessica Hammers • March 26, 2026

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

By Chris Kelly • March 25, 2026

TikTok pitches advertisers on bold new chapter under US joint venture

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

By Peter Adams • March 25, 2026

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

By Peter Adams • March 24, 2026

TikTok, Tubi start creator program to bring social stars to streaming

TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series. 

By Peter Adams • March 19, 2026

Colgate aims for stressed millennials with campaign about resilience

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

By Jessica Hammers • March 19, 2026

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

By Peter Adams • March 18, 2026

Zevia doubles down on AI satire in ads starring creepy robot coworker

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing. 

By Peter Adams • March 12, 2026

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

By Jessica Hammers • March 12, 2026

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.

By Peter Adams • March 10, 2026

Why Tecovas made a short film about Texas instead of a traditional ad

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

By Chris Kelly • March 10, 2026

Anheuser-Busch boosts marketing efforts through extended MLB tie-up

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

By Sara Karlovitch • March 9, 2026

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

By Peter Adams • March 6, 2026

How Ford is accelerating its global campaign amid return to Formula 1

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.

By Chris Kelly • March 5, 2026

Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight the marketer’s quality-first approach and was created with agency Nice&frank.

By Jessica Hammers • March 4, 2026

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

By Jessica Hammers • March 2, 2026

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

By Chris Kelly • March 2, 2026

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.

By Jessica Hammers • Feb. 24, 2026

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

By Peter Adams • Feb. 23, 2026

Depop touts ability to support consumer incomes with ‘Depoponomics’

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

By Jessica Hammers • Feb. 18, 2026

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

By Peter Adams • Feb. 13, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026