Video: Page 10

  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Deep Dive

    As retail media networks widen their scope, is a reckoning inbound?

    Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

    By • July 30, 2024
  • Gabby Douglas and Patrick Warburton in an e.l.f. campaign
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics

    To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

    By • July 29, 2024
  • Hyundai "It's OK" Advertisement During 2024 Summer Games
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    Courtesy of Hyundai Motor America
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    Why Hyundai shifted gears for more emotional Summer Olympics ads

    CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion.

    By • July 26, 2024
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    Mario Tama via Getty Images
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    Spotify revamps self-serve ad platform on heels of record Q2

    Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

    By • July 25, 2024
  • A group of roller skaters in a Vitaminwater ad
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    Courtesy of Vitaminwater
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    Vitaminwater returns to its New York roots in Spike Lee-directed ads

    In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.

    By • July 25, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

    By • July 25, 2024
  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ad revenue resilient as company contends with cookie, AI transitions

    A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

    By • July 24, 2024
  • NBCUniversal Olympic broadcast with sponsor logos
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    Courtesy of NBCUniversal
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    How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal

    As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.

    By • July 24, 2024
  • Best Buy's "spokeshologram," Gram, which debuted as part of a larger refresh and introduction of its "imagine that." tagline
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    Courtesy of Best Buy
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    Best Buy refreshes brand with new tagline and ‘spokeshologram’

    The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram.

    By • July 23, 2024
  • A Nike billboard for the Summer Olympics in Paris
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    Permission granted by Nike
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    Nike kicks off marketing comeback with gritty Olympics ads

    Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.

    By • July 22, 2024
  • Netflix's Peter Naylor at Advertising Week New York
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    Courtesy of AWNewYork
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    Netflix’s ad-supported tier grows 34%, with critical scale in sight

    Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

    By • July 19, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series

    The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.” 

    By • July 18, 2024
  • Bottles of ketchup and mustard dressed up like Wolverine and Deadpool.
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    Courtesy of Kraft Heinz
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    Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

    The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles. 

    By • July 17, 2024
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    IAB: Digital video advertising KPIs shift, with business outcomes on top

    A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

    By • July 16, 2024
  • Honda Twitch Rivals chat memory game
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    Courtesy of Honda
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    Honda drives deeper into gaming, esports with Twitch Rivals sponsorship

    Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.”

    By • July 15, 2024
  • CeraVe soap opera
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    Retrieved from CeraVe on July 15, 2024
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    CeraVe takes on soap operas in new genre-spoofing campaign

    In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

    By Aaron Baar • July 15, 2024
  • Citroën
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    Courtesy of Citroën
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    Column

    Campaign Trail: Citroën’s revolution liberates electric vehicles from elites

    The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.”

    By • July 12, 2024
  • Actor Michael Cera holds a tub of CeraVe lotion as part of campaign materials for the skincare brand's first-ever Super Bowl commercial.
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    Courtesy of CeraVe
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , • July 10, 2024
  • Four athletes embrace in a Coca-Cola Olympics ad
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    Courtesy of Coca-Cola
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    Coke’s Summer Olympics campaign celebrates unifying power of hugs

    “It’s Magic When the World Comes Together” encourages people to embrace, even in rivalry, and was developed over 18 months with WPP Open X.

    By • July 10, 2024
  • Person working on crafts in Etsy campaign spot
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    Courtesy of Etsy
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    Etsy addresses anxiety over AI, mass manufacturing with new brand mission

    Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on product listings.

    By • July 9, 2024
  • Serena Williams attends a film premiere
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    Michael Loccisano / Staff via Getty Images
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    Q&A

    Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries

    CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority.

    By • July 9, 2024
  • Portrait of a woman
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    Permission granted by Fabiosa Media
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    Sponsored by Fabiosa Media

    How prompting and integration AI assistants have sped up viral video content production 100 fold

    AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times.

    By Olena Razinkova, Fabiosa Media CEO and Chief Creative Producer • July 8, 2024
  • Actors Eric Wareheim and Atsuko Okatsuka stand next to each other on a prom dance floor
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    Permission granted by Kind Snacks
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    Kind brings lighter touch to healthy snack marketing in brand refresh

    New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity.

    By • Updated July 11, 2024
  • A box labeled "Hasbro" is displayed, along with other store products.
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    Justin Sullivan via Getty Images
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    Hasbro’s early adoption of Prime Video ads helps reel in new buyers

    Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.

    By • July 3, 2024
  • McDonald's Teams Up with Hit Anime Series "JUJUTSU KAISEN" to Unleash New App Exclusive Special Grade Garlic Sauce.
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    Courtesy of McDonald's USA
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    McDonald’s links with anime series for app-exclusive sauce

    The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

    By • July 3, 2024