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Michael M. Santiago via Getty Images
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has been controversial with users.
By Peter Adams • May 1, 2024 -
Courtesy of Roblox
Why video is key to Roblox’s evolving advertising strategy
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
By Chris Kelly • May 1, 2024 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Michael M. Santiago via Getty Images
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
By Peter Adams • April 30, 2024 -
Chris Kelly/Marketing Dive
Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
By Aaron Baar • April 29, 2024 -
Justin Sullivan/Getty Images via Getty Images
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
By Peter Adams • April 26, 2024 -
Courtesy of Toyota
Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.
By Sara Karlovitch • April 25, 2024 -
Courtesy of Stella Artois
Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
By Sara Karlovitch • April 22, 2024 -
Courtesy of The Coca-Cola Company
Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
By Peter Adams • April 22, 2024 -
Courtesy of Southwest Airlines
Southwest finds its swagger again with ‘The Big Flex’ campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
By Peter Adams • April 19, 2024 -
Courtesy of AT&T
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
By Peter Adams • April 18, 2024 -
Courtesy of CeraVe
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.
By Chris Kelly • April 12, 2024 -
Courtesy of Team Whistle
Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
By Jessica Deyo • April 11, 2024 -
Courtesy of PepsiCo
Quaker illustrates the power of mornings with interactive photo series
“100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.
By Jessica Deyo • April 11, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Courtesy of Dove
Dove pledges to not use AI models in lieu of real women in its advertising
Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.
By Peter Adams • Updated April 9, 2024 -
Courtesy of ScottsMiracle-Gro
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
By Jessica Deyo • April 8, 2024 -
Courtesy of CIMM
Deep DiveMeet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
By Chris Kelly • April 8, 2024 -
Courtesy of Solo Stove
Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.
By Peter Adams • April 5, 2024 -
Courtesy of Sherwin-Williams
Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue
“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.
By Peter Adams • Updated April 4, 2024 -
Retrieved from Dramamine on April 03, 2024
Dramamine goes for the gut with documentary tribute to barf bags
Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.
By Peter Adams • April 3, 2024 -
Permission granted by Target
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.
By Peter Adams • April 2, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay teams with Hasbro to bring classic games to life
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
By Sara Karlovitch • April 2, 2024 -
Courtesy of MoonPie
How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
By Peter Adams • March 29, 2024 -
Bennett Raglin/Getty Images for Bustle via Getty Images
GroupM doubles down on women’s sports, with support from major brands
A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.
By Peter Adams • March 28, 2024 -
Anna Moneymaker / Staff via Getty Images
Deep DiveWhy the latest TikTok ban attempt is different — and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
By Jessica Deyo • March 21, 2024
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