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Courtesy of Oscar Mayer
Oscar Mayer hacks fake ads to show off its bacon-smoking process
Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.
By Chris Kelly • June 17, 2024 -
Permission granted by Instacart
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.
By Peter Adams • June 17, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Disney Advertising
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.
By Peter Adams • June 14, 2024 -
Courtesy of Albertsons
Albertsons aims to remove silos as retail media, connected TV converge
The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.
By Peyton Bigora • Updated June 13, 2024 -
Courtesy of Red Lobster
Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.
By Peter Adams • June 11, 2024 -
Courtesy of Ocean Spray Cranberries, Inc.
Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative
The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative.
By Jessica Deyo • June 10, 2024 -
Courtesy of WACL
Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
By Aaron Baar • June 6, 2024 -
Joe Raedle via Getty Images
WARC: Retail media’s meteoric growth to cool down in ‘25
As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.
By Peter Adams • June 6, 2024 -
simpson33 via Getty Images
CTV closes in on linear for consumer ad attention, report finds
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
By Jessica Deyo • June 4, 2024 -
Courtesy of Honda
Honda leaps into dance with Steezy partnership
The automaker and dance app produced a video series of dance classes and performances for Honda’s first step into the competitive dance community.
By Sara Karlovitch • May 29, 2024 -
Courtesy of Gatorade
Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat.
By Jessica Deyo • May 29, 2024 -
Courtesy of Kraft Heinz
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
By Aaron Baar • May 28, 2024 -
Courtesy of The EGC Group
Kiss rides the ‘ImPress Express’ to promote ease of press-on products
The beauty marketer’s latest campaign centers on an elevator concept that tasks guests to apply press-on lashes or nails within a 30-floor trip.
By Jessica Deyo • May 23, 2024 -
Justin Sullivan via Getty Images
Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
By Peter Adams • May 20, 2024 -
Retrieved from Samsung on May 17, 2024
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.
By Peter Adams • Updated May 17, 2024 -
Permission granted by Getty Images for YouTube
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams • May 16, 2024 -
Courtesy of Netflix
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.
By Chris Kelly • May 16, 2024 -
Slaven Vlasic via Getty Images
Amazon’s first upfront promises full-funnel advertising at scale for all
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.
By Chris Kelly • May 15, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
By Peter Adams • May 14, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.
By Jessica Deyo • May 14, 2024 -
Courtesy of Thomas' Breakfast
Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.
By Jessica Deyo • May 13, 2024 -
Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”
By Peter Adams • Updated May 10, 2024 -
metamorworks via Getty Images
Deep DiveLegacy media makes new bets on CTV and retail media convergence
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
By Chris Kelly • May 8, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Dan Kitwood via Getty Images
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.
By Peter Adams • May 2, 2024
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